Brand Tone

Sophisticated, glamorous, playful, confident, and effortlessly chic.

Brand Values

• •Luxury
• •Sophistication
• •Glamour
• •Confidence
• •Chic style

Best Practices

• •Know Your Audience: Understand the target customer's aspirations, lifestyle, and language to resonate with them effectively.
• •Consistency Across All Channels: Ensure all written content (website, product descriptions, any future social media, emails) reflects the defined brand voice.
• •Train Your Team: If multiple people are creating content, ensure they are all trained on the brand voice guidelines to maintain consistency.
• •Develop an Online Presence: Creating active and branded social media profiles is crucial for visibility, engagement, and shaping perception.
• •Clarify Brand Name: Given the commonality of 'Mava' and 'Madrid' leading to confusion with other entities, focus on building a unique brand identity.

Social Perception

A high-end fashion retailer carrying luxury brands, aiming for a perception of sophisticated glamour and playful confidence aligned with Madrid's fashion scene. Requires clear differentiation from other entities with similar names.

Copy Examples

• •Discover the ultimate expression of sophisticated glamour with our curated collection.
• •Step into the world of high fashion with Versace, Armani, and Just Cavalli.
• •Embrace Madrid's playful and confident style with our latest arrivals.
• •Effortlessly chic: Dress the part with Mava Madrid's exclusive selection.
• •Indulge in luxury. Shop the latest from the world's most coveted designers.