Brand Tone

Emotional & Empathetic, Appreciative & Celebratory, Artistic & Quality-Focused, Friendly & Accessible

Brand Values

• •Love for Pets
• •Artistic Expression & Craftsmanship
• •Emotional Connection & Memory
• •Customer Satisfaction
• •Giving Back
• •Sustainability

Best Practices

• •Use evocative language that highlights the emotional connection between pets and their owners.
• •Incorporate artistic terms such as "handcrafted," "artist-rendered," "bespoke," and "masterpiece."
• •Maintain a tone of warmth and empathy, especially when addressing themes of pet loss or memorialization; ensure the language is gentle, understanding, and supportive.
• •Use language that pet owners themselves would use to describe their beloved animals.
• •Emphasize the unique and personalized nature of each artwork.

Social Perception

Customers overwhelmingly express love for their custom pet portraits, often citing the accuracy, artistic merit, and emotional value. Seen as a way to memorialize pets. Trusted for quality & likeness. Giftable & Unique.

Copy Examples

• •"Celebrate Your Pet's Love with Custom Art"
• •"Real Art by Real Artists"
• •"A beautiful reminder of her presence"
• •"100% HANDMADE ART"
• •"Turning pets into art"