Brand Tone

Artistic & Designer-focused, Passionate & Enthusiastic, Community-Oriented & Inclusive, Transparent & Ethical, Approachable & Responsive, Creative & Innovative

Brand Values

• •Creativity & Artistry
• •Quality & Craftsmanship
• •Ethical Sourcing & Sustainability
• •Inclusivity & Advocacy
• •Human Creativity
• •Community Engagement
• •Fair Play & Functionality
• •Nostalgia & Innovation

Best Practices

• •Embrace 'Art as Dice as Art': Consistently use language that reflects the artistic intent, precision, and sculptural quality of the products. Highlight the founder's artistic background.
• •Champion Your Values: Regularly communicate your commitment to ethical sourcing, sustainability, human creativity, and inclusivity in your messaging. This builds trust and resonates with conscientious consumers.
• •Speak as a Fellow Gamer: Use language that shows understanding and passion for tabletop RPGs. Share in the excitement of the gaming experience.
• •Maintain Transparency: Be open about your processes, from design inspiration (like the Cathedral or Mixtape dice) to manufacturing and customer service. This reinforces trustworthiness.
• •Foster Community Dialogue: Engage actively and authentically on social media, respond to comments and reviews thoughtfully, and continue to support community events and collaborations. Let customer voices and their positive experiences become part of your brand narrative.

Social Perception

Highly Positive, Excellent Customer Service, Trusted & Reputable, Innovative & Unique, Community-Focused

Copy Examples

• •Headline: Art. Dice. Adventure. Roll with Aether Objects. Body: More than just dice, these are hand-crafted sculptures for your greatest gaming sagas. Discover the art of the roll.
• •Headline: Where Design Meets Destiny. Body: Every Aether Object is a commitment to quality, creativity, and your most immersive gameplay. Ethically sourced, artist-designed.
• •Headline: Roll for Impact. Play with Pride. Body: As an LGBTQ+ owned brand, Aether Objects champions inclusivity in every game. Our dice are crafted for all adventurers.
• •Headline: The Cathedral Collection: Let Your Rolls Resonate. Body: Inspired by timeless gothic beauty, these sharp-edged dice feature a stunning 'Veil' effect. Oversized for a commanding presence at your table.
• •Headline: From Our Workshop to Your War Table. Body: Experience the Aether Objects difference: meticulous craftsmanship, balanced for fairness, and designed by a lifelong gamer for gamers.