Brand Tone

Inspirational, Elegant, and Heartfelt

Brand Values

• •Quality and Excellence
• •Creativity and Artistry
• •Personalization and Individuality
• •Social Responsibility
• •Cultural Pride

Best Practices

• •Lead with Emotion, Support with Elegance: Start by connecting with the customer's feelings—nostalgia, love, aspiration—and then describe the product using elegant and luxurious language to reinforce quality.
• •Weave in the "Why": Remind customers of the brand's deeper purpose. Mentioning the "Seed a Deed" initiative or the mission to showcase Pakistani craftsmanship can add value beyond the product itself.
• •Use Story-Centric Language: Employ words like "tales," "journey," "memories," and "canvas." This reinforces the brand name and encourages customers to see the products as part of their own life story.
• •Maintain a Consistent Vocabulary: Create a list of on-brand words (e.g., exquisite, luxurious, minimalist, heartfelt, bespoke, artistry) and off-brand words to ensure all copy, from social media to customer service, shares a unified voice.
• •Highlight the Personal Touch: Always emphasize the customization and personalization options. Frame products not just as items to be bought, but as experiences to be created and cherished.

Social Perception

Trusted and Reliable, High-Quality Provider, Community-Oriented, Aspirational

Copy Examples

• •Your story is a work of art. Our Stark Journal is the canvas. Meticulously crafted with minimalist details and a touch of luxury, it’s waiting for your unique tales to unfold. #AestheticTales #Journaling #YourStory
• •Elegance, Personalized. Discover Luxurious Stationery and Decor from Aesthetic Tales.
• •More Than a Product, It's a Memory. Explore our collection of personalized gifts and keepsakes.
• •A New Chapter Awaits, [Customer Name]. Discover Our Latest Collection.
• •Find serenity in every detail. Our exquisitely designed prayer mats blend timeless tradition with elegant artistry, crafted to bring a sense of peace and beauty to your daily moments of reflection. A meaningful gift for yourself or a loved one.