Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Aspirational, Meticulous, and Approachable
Brand Values
- •Quality Craftsmanship
- •Functional Aesthetics
- •Community and Passion
- •Understated Luxury
Best Practices
- •Always Use "Aspirational" yet "Approachable" Language: Pair words like "elevate," "meticulous," and "luxury" with friendly, community-focused phrases like "planner family," "we're so excited to share," and "what are you planning?" This balances the high-end feel with a personal touch.
- •Highlight the "Why" Behind the "What": Instead of just listing product features, explain the value they bring. For example, don't just say "52 gsm Tomoe River paper"; say "Experience journaling with no bleed-through on silky-smooth Tomoe River paper, so every pen glides beautifully."
- •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the clean, neutral, and minimalist visual style of the products and photography is mirrored in the copy. Use concise, well-structured sentences and ample white space in website and email layouts.
- •Speak the "Planner Community" Language: Continue using niche-specific terms like "EDC" (Every Day Carry), "planner peace," specific insert sizes (A5, Pocket Plus), and brand names like "Hobonichi" or "Stalogy" where relevant. This builds credibility and connection with the core audience.
- •Center the Founder's Voice: Continue leveraging the founder's personal story and passion. Posts that start with "I've been so excited to show you this..." or videos from the "Small Business Diaries" series build authenticity and a human connection that larger brands cannot replicate.
Social Perception
The public and customers perceive Aesthetic Paper Co. as a high-quality, specialized provider within the niche planner market. Customers appear to be planner hobbyists who appreciate the attention to detail and the specific sizing of products for popular agenda systems. The brand is seen as a go-to for customizing luxury planners. The consistent positive feedback on its Etsy shop and the engaging community on Instagram and YouTube suggest a loyal customer base that trusts the brand's quality and vision.
Copy Examples
- •Instagram Post: The Perfect Fit for Your Pocket Agenda. We believe your planner should be as unique as your plans. Our new Pocket Plus Notebook, filled with 352 pages of silky Tomoe River paper, is designed to slide seamlessly into your Louis Vuitton Pocket Agenda. Elevate your everyday carry. #PlannerCommunity #LVAagenda #AestheticPaperCo #Journaling
- •Website Banner: Meticulously Crafted. Beautifully Organized. Discover our 2025 collection of planner inserts, notebooks, and stickers designed for the modern planner.
- •YouTube Video Title: Unboxing Our NEW 2025 Collection! | Inserts, Dashboards & More! | Aesthetic Paper Co
- •Product Description: Minimalist Dots & Shapes Sticker Sheet: Simplicity is the ultimate sophistication. Our new semi-transparent washi stickers are here to bring a clean, functional, and beautiful aesthetic to your planner spreads. Perfect for color-coding, task-marking, and adding a touch of understated style. Blends seamlessly on any paper.
- •Email Subject Line: An Exclusive First Look at the 2025 Collection is Here.
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