Brand Tone

Youthful & Trendy, Aspirational & Visually Driven, Informal & Engaging (on social media), Direct & Promotional (on website)

Brand Values

• •Self-Expression & Individuality
• •Trend-Consciousness
• •Accessibility
• •Community

Best Practices

• •Know Your Audience Deeply: Understand their slang, references, platforms they use, and what resonates with them (e.g., current memes, trending aesthetics, influencers).
• •Use Current, Relevant Language (but avoid overdoing slang): Incorporate youthful, trendy language and emojis where appropriate, especially on social media. However, ensure it still sounds authentic to the brand and isn't forced or quickly outdated.
• •Focus on the “Aesthetic” and Self-Expression: Frame products not just as clothes, but as tools for achieving a desired look and expressing individuality. Use evocative, descriptive language that paints a picture of the lifestyle or vibe associated with the aesthetic.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the visual style. If the visuals are dreamy and ethereal, the copy should echo that. If they're edgy and bold, the language should match.
• •Create a Simple Tone of Voice Guide: Even a brief guide outlining key characteristics (e.g., “Youthful, Playful, Aspirational, Visually Descriptive, Inclusive”) and providing “do's and don'ts” can help anyone writing copy for the brand stay consistent across all platforms. For example: “Do: Use emojis. Don't: Use overly formal language.”

Social Perception

Seen as a source for unique, trendy, and affordable clothing that caters to specific online aesthetics. Customers appreciate the variety and the ability to find items that fit niche styles not readily available elsewhere. The visual appeal and community aspect on Instagram are strong points.

Copy Examples

• •🍬 OMG! Our new 'Pixel Dream' halter just dropped & it's straight out of your Y2K fantasies! ✨ Pair it with low-rise jeans & chunky sneakers for the ultimate throwback vibe. Which color are you copping? 👇 #Y2Kfashion #AestheticGen #NewDrop #CyberCore
• •Unlock Your Aesthetic ✨ From Fairycore Dreams to Grunge Realities – Your Vibe Starts Here. Shop Now & Get Free Worldwide Shipping! 🌍
• •Lost in the library again? 🕯️ Our 'Midnight Scholar' collection has the perfect dark academia pieces to complete your studious, mysterious look. Think tweed, plaids, and cozy knits. Explore the aesthetic. 📖 #DarkAcademia #ShopAestheticGen #NewSeasonStyle
• •💅 Treat Your Aesthetic! 💅 Up to 50% OFF Sitewide is ON! 🔥
• •Float into your own fairytale with our 'Enchanted Glade' babydoll dress. 🧚‍♀️ Featuring delicate lace, ethereal sheer sleeves, and a flowy silhouette, it's perfect for picnics in magical forests or just feeling like a woodland sprite. Style it with butterfly clips and a touch of glitter. ✨