Brand Tone

Youthful & Trendy, Aspirational & Expressive, Community-Focused, Informal & Engaging, Visually Driven

Brand Values

• •Self-Expression
• •Accessibility
• •Trend-Consciousness
• •Community
• •Confidence
• •Versatility
• •Quality & Innovation

Best Practices

• •Know Your Audience Deeply: Continuously research and understand the evolving language, slang, and preferences of your young, trend-aware target demographic. Stay active where they are (Instagram, TikTok).
• •Embrace Visual Storytelling in Text: Use evocative and descriptive language that paints a picture, complementing the visual nature of the brand. Use emojis strategically to add personality and convey emotion quickly.
• •Prioritize Authenticity and Relatability: Avoid overly corporate or stiff language. Write as if you're talking to a fashion-savvy friend. Encourage interaction and make customers feel like part of an inclusive community.
• •Stay Current but True to Core Values: While adapting to new trends and aesthetics is key, ensure the copy always ties back to core values like self-expression, confidence, and accessibility. Don't jump on every trend if it doesn't align.
• •Develop a "Voice and Tone" Guideline: Create a simple internal document outlining the brand's personality traits (e.g., playful, confident, inclusive, edgy), preferred vocabulary, "do's and don'ts" for language, and examples of on-brand copy for different platforms (website, social media, ads). This helps ensure consistency across all writers and touchpoints.

Social Perception

As a Fashion Retailer: Aesthetic BK is perceived as a go-to online destination for trendy, "aesthetic" clothing, particularly among younger audiences and those active on Instagram. Its large Instagram following suggests a strong appeal and influence within its niche. The brand is seen as a source for diverse styles that cater to various internet-born aesthetics.

Copy Examples

• •🚨 NEW DROP ALERT 🚨 Unleash your main character energy with our latest collection! ✨ From dreamy pastels to bold Y2K vibes, we’ve got the ‘fits that scream YOU. Which look are you copping first? 👇 Tap the link in bio to explore! #AestheticBK #NewCollection #OOTDInspo #ExpressYourself #FashionDrop
• •YOUR AESTHETIC. YOUR RULES. 🔥 Shop the freshest trends and build a wardrobe that’s as unique as you are. Free shipping on orders over $75! Shop Now ->
• •💅 Level Up Your Look! Up to 50% OFF Aesthetic Must-Haves! 🛍️ Body Snippet: Hey Fashion Icon! Ready to refresh your style game without breaking the bank? Dive into our massive sale and snag those pieces you’ve been eyeing. Don’t just follow trends, SET them. 😉 Shop Sale ->
• •Obsessed with the grunge aesthetic? 🖤 We get it. Distressed denim, oversized flannels, band-inspired tees – find your perfect dark-mood staples at Aesthetic BK. Build your dream grunge look today! Shop Grunge -> #GrungeFashion #AltStyle #AestheticBK
• •The only black pleated skirt you’ll ever need – seriously. 🖤 Dress it up, dress it down, pair it with chunky boots or cute sneakers. This classic piece is your canvas to create endless aesthetic looks. Soft, flowy, and ready for literally anything. How will you style yours? Tag us @aesthetic_bk! #WardrobeStaple #PleatedSkirtLove #VersatileFashion