Tono de Marca

Nurturing, Informative, Authentic, Passionate, Modern & Clean

Valores de Marca

• •Natural Beauty
• •Effectiveness & Quality
• •Ethics & Sustainability
• •Made in Italy
• •Customer Well-being & Self-Care
• •Transparency

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., nurturing, informative, authentic), key vocabulary (use Italian sparingly for product names or emphasis, but main communication in clear, accessible language if targeting broader audiences), and things to avoid (e.g., overly technical jargon unless explained, hype-filled claims).
• •Prioritize "Natural" and "Care": Ensure copy consistently reflects the core values of natural ingredients and the concept of self-care. Use words that evoke gentleness, purity, and well-being.
• •Be Transparent and Educational: When discussing products, highlight the natural ingredients and their benefits simply and clearly. Explain the "Made in Italy" aspect and sustainable efforts.
• •Engage Authentically: Respond to comments and reviews in a warm, personal, and helpful manner. Reflect the brand's caring nature in all interactions. When featuring user content, ensure it aligns with the brand's aesthetic and values.
• •Maintain Visual Consistency: Ensure that the language used in social media captions, website copy, and even email marketing aligns with the clean, natural, and authentic visual identity of the brand. The words should feel like a natural extension of the images.

Percepción Social

Positive, Trusted, Community-Focused, Eco-Conscious Appeal

Ejemplos de Copy

• •Unveil your skin's natural radiance. Our new 'Luce Naturale' serum, crafted with [Key Ingredient 1] and [Key Ingredient 2] sourced from Italian fields, deeply nourishes and revitalizes. Embrace the Aesthete glow, naturally. #ItalianSkincare #NaturalBeauty #SelfCareJourney
• •At Aesthete, we believe beauty is a feeling, a ritual of self-love. That's why we pour passion and nature into every bottle, all lovingly made in Italy. Discover skincare that cares for you, and for our planet. #AestheteValues #SustainableBeauty #MadeInItaly
• •Your skin tells a story. What's yours? Share your Aesthete moments and how our natural cosmetics have become part of your self-care ritual. We love hearing from our beautiful community! #AestheteCommunity #RealReviews #NaturalGlow
• •Feel confident in your skin, naturally. Our Crema Intensiva Massaggio Cellulite, with potent [Ingredient A] and [Ingredient B], works in harmony with your body to smooth and tone. Rediscover your skin's vitality. #BodyCare #NaturalIngredients #AesthetePerfectShapes
• •Beauty that doesn't cost the Earth. We're committed to sustainable practices, from our consciously sourced Italian ingredients to our eco-friendly packaging. Join us on a journey to a more beautiful, and greener, world. #EcoBeauty #AestheteSustainability #ConsciousChoice