Brand Tone

Elegant & Sophisticated, Aspirational, Appreciative of Craftsmanship, Modern & Contemporary, Polite & Refined

Brand Values

• •Aesthetic Excellence
• •Quality Craftsmanship
• •Elegance and Sophistication
• •Curated Selection
• •Creating Ambiance

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly outlines the brand's tone (e.g., elegant, aspirational, refined), preferred vocabulary (use "curated," "artisanal," "timeless"; avoid overly casual slang), and a list of "do's and don'ts" for communication.
• •Focus on "Elegant Simplicity": Use clear, concise language that conveys sophistication without being overly verbose or pretentious. Let the quality of the products and the refined descriptions speak for themselves.
• •Emphasize Craftsmanship and Curation: Regularly weave in terms like "handcrafted," "artisanal," "curated," and "meticulously selected" to reinforce these core brand values in product descriptions, social media posts, and all marketing materials.
• •Maintain Visual-Textual Harmony: Ensure that the copy always complements the high-quality, aesthetically pleasing visuals used. The elegance portrayed in images should be mirrored in the sophistication of the words.
• •Train and Align All Communicators: Ensure anyone writing for the brand (social media managers, copywriters, customer service) understands and consistently applies the defined brand tone. Regular reviews and feedback sessions can help maintain this consistency.

Social Perception

Visually Appealing, Premium/Luxury Leaning, Niche and Specialized, Trustworthy (within its sphere)

Copy Examples

• •Instagram Post (New Product): Introducing the Serene Ceramic Vase Collection. Each piece, a testament to artisanal skill, designed to bring a whisper of understated elegance to your contemporary living space. Discover the art of refined decor. #AestheteDecor #HandcraftedLuxury #ModernHome #ElegantLiving
• •Website Banner (Homepage): Elevate Your Everyday. Explore Aesthete’s curated collection of decor, where timeless design meets impeccable craftsmanship. Transform your house into a home of distinction.
• •Email Marketing (Targeting Previous Customers): Dear [Customer Name], We noticed your appreciation for fine details. Our latest arrivals in handcrafted lighting are designed to complement your discerning taste and illuminate your home with a sophisticated glow. Explore the new collection.
• •Product Description (e.g., for a decorative tray): The Marquina Valet Tray: A statement in minimalist luxury. Expertly crafted from [Material], its polished surface and clean lines offer a sophisticated solution for organizing your essentials or serving with grace. A touch of Aesthete elegance for your curated spaces.
• •Facebook Ad (Brand Awareness): Define your space with Aesthete. We believe your home should be a sanctuary of beauty and calm. Discover our exclusive selection of handcrafted decor, designed for the modern connoisseur. Shop now for timeless elegance, delivered across India.