Brand Tone

Authoritative, Educational, Luxurious, Personal, and Encouraging

Brand Values

• •Expertise and Efficacy
• •Personalized Care
• •Science-Backed Beauty
• •Artistic Appreciation

Best Practices

• •Lead with Expertise: Always anchor the copy in authority. Use phrases like 'As Master Aestheticians,' 'Our clinically-proven approach,' and 'The Aesthete protocol' to reinforce the brand's foundation of knowledge and skill.
• •Balance Clinical and Aspirational Language: Pair scientific terms ('growth factors,' 'microneedling,' 'protocols') with luxurious descriptors ('radiance,' 'revitalize,' 'bespoke,' 'sanctuary'). This directly reflects the 'Science & Luxury' tagline.
• •Use an Educational Framework: Structure copy to inform, not just sell. Explain the how and why behind a service or product. This empowers the customer and builds trust in the brand's expertise.
• •Embrace the 'Art of Beauty': Consistently weave in the brand's core identity by using metaphors related to art and craftsmanship—'curated collections,' 'masterfully applied,' 'sculpting radiance,' 'designing your glow.'
• •Maintain a Personal yet Professional Voice: While the tone is luxurious and authoritative, it should also feel approachable. Address the customer directly ('your journey,' 'enhance your natural beauty') and communicate the care and dedication that reviews frequently mention. This ensures the brand feels both exclusive and welcoming.

Social Perception

Aesthete is perceived as a top-tier, highly trusted med spa in Bellevue, known for expert-level, result-oriented care. The owner, Reanne Kelly, is the brand's strongest asset, described as extraordinary, kind, talented, and knowledgeable, fostering strong client loyalty. The online store extends this expertise, offering professional-grade products. The brand is appreciated by professionals for its no-nonsense, results-focused approach combined with a luxury experience.

Copy Examples

• •The science of radiance. Our AnteAge MD microneedling service enhances healing and amplifies results by using industry-leading growth factors. It's not just a treatment; it's a collaboration between advanced technology and your skin's innate potential. Book a consultation to discover your protocol. #AestheteSkin #ScienceOfBeauty #BellevueMedSpa
• •Aesthete: Where the art of beauty is perfected by science. Experience bespoke treatments that deliver clinical results within a luxury sanctuary.
• •Maintain your Aesthete glow at home. As a valued client, we invite you to explore our curated online collection of Jan Marini and PCA Skin products—the same professional-grade skincare trusted in our treatment rooms. Free shipping on all orders over $200.
• •Bellevue's Premier Skincare Expert | Aesthete | Led by The Master Aesthetician. Specializing in Result-Oriented Facials, Laser & Microneedling. Book Your Transformation.
• •An aesthete is one who has a special appreciation for art and beauty. That is our guiding principle. We see every treatment as a unique masterpiece, meticulously designed to enhance your natural beauty with precision, expertise, and care. #TheAestheteWay #LuxurySkincare