Brand Tone

Professional & Scientific, Expert & Authoritative, Caring & Solution-Oriented, Confident & Reassuring

Brand Values

• •Efficacy & Results
• •Science & Innovation
• •Quality Ingredients
• •Individualized Solutions/Personalization
• •Hair Health & Well-being
• •Customer Satisfaction & Trust
• •Professional Expertise
• •Integrity
• •Cruelty-Free
• •Eco-Friendly Packaging

Best Practices

• •Emphasize Science and Efficacy: Consistently highlight the scientific backing and research behind the products. Use terms like "clinically proven ingredients" (if applicable), "advanced formula," "research-backed," and focus on the tangible results users can expect (e.g., "reduces breakage by X%," "improves shine").
• •Maintain a Professional and Expert Voice: Use clear, articulate language. Avoid overly casual slang or jargon that might undermine the brand's authority. Position the brand as a knowledgeable partner in the customer's hair health journey.
• •Focus on Solutions and Individualization: Frame product benefits around solving specific customer problems (e.g., "Soothes dry scalp," "Repairs chemical damage," "Protects vibrant color"). Reinforce the message that Aestelance offers personalized care for unique hair needs.
• •Showcase Values Consistently: Weave in brand values like quality ingredients, commitment to hair health, cruelty-free practices, and innovation naturally within the copy across all platforms. This builds brand integrity and resonates with value-conscious consumers.
• •Use a Confident and Reassuring Tone: Instill confidence by speaking assuredly about product benefits and the brand's expertise. Use positive language and testimonials to reassure potential customers of the quality and effectiveness they can expect.

Social Perception

High-Quality & Effective, Trustworthy & Reliable, Professional Grade, Problem Solver, Good Value (despite premium price point)

Copy Examples

• •Headline: Unlock Your Hair's True Potential with Advanced Science. Body: Tired of temporary fixes? Aestelance Haircare blends decades of research with potent natural ingredients to deliver lasting health and radiance. Discover your personalized solution. #ScienceOfBeautifulHair
• •Headline: Salon-Proven Results, Now in Your Hands. Body: Experience the Aestelance difference, trusted by hair professionals. Our expertly formulated treatments target your unique hair needs, restoring vitality from root to tip. Healthy hair begins here. #ProfessionalCare #HealthyHairJourney
• •Headline: More Than Just Haircare, It's a Commitment to Your Hair's Well-being. Body: At Aestelance, we believe healthy hair reflects overall well-being. That's why our science-driven formulas are crafted with the highest quality ingredients to nourish, repair, and protect. Invest in your hair's future. #AestelanceValues #HairHealth
• •Headline: Individual Needs, Tailored Solutions. That's the Aestelance Promise. Body: Stop the one-size-fits-all approach. Aestelance offers specialized systems designed for your specific hair type and concerns, ensuring visible, beautiful results. Find your perfect match today. #PersonalizedHaircare #RealResults
• •Headline: Decades of Dedication. A Lifetime of Beautiful Hair. Body: Founded in 1992, Aestelance has been at the forefront of hair innovation. Our commitment to quality, science, and individualized care means you can trust your hair to us. Rediscover your hair's natural brilliance. #TrustedBrand #HairTransformation