Brand Tone

Chic & Curated, Friendly & Approachable, Inspiring & Trendy, Authentic & Genuine

Brand Values

• •Quality & Curation
• •Style & Aesthetics
• •Customer Experience
• •Discovery
• •Support for New Designers
• •Implied Sustainability

Best Practices

• •Embrace "Super Nice Things": Integrate this cheerful and slightly understated hashtag/phrase where appropriate. It encapsulates the brand's positive and curated approach.
• •Balance Chic with Warmth: Use sophisticated language to describe products and trends, but always maintain a friendly, inviting, and approachable undertone in calls to action and general communication. Think "elevated but inclusive."
• •Highlight Curation and Discovery: Emphasize the handpicked nature of the items and the joy of finding something unique or new, especially referencing Scandinavian/Copenhagen influences.
• •Focus on the "Vibe": Convey the positive, feel-good atmosphere of the store and the lifestyle it represents. Use words like "good vibes," "lovely," "inspire," "authentic."
• •Be Visually Consistent: Ensure that the tone of the copy is always reflected in the accompanying imagery and videography – modern, clean, stylish, yet often infused with a sense of warmth and personality.

Social Perception

Highly Positive, Trusted Source for Style, Welcoming Atmosphere, Valued Local Business

Copy Examples

• •Instagram Post (New Arrival - Dress): Copenhagen calling 📞 This dreamy dress just landed, blending effortless Scandi cool with a touch of playful print. Perfect for sun-drenched days and city explorations. Discover the vibe in-store & online. #aeststore #supernicethings #copenhagenstyle #newarrivals #effortlesschic
• •Facebook Ad (General Store Promotion): More than just a store, it's a feeling. ✨ aest. brings you a curated world of fashion, unique accessories, and beautiful homewares, handpicked with love from Copenhagen and beyond. Experience friendly advice and discover your next favorite thing. Visit us in Flingern or Oberkassel, or explore online 24/7! #aestconceptstore #düsseldorfshopping #scandifashion #shoplocal #goodvibesonly
• •TikTok Video Caption (Store Tour/Vibe): Your little escape to Copenhagen, right here in Düsseldorf! 🇩🇰 Come say hi, browse our latest #supernicethings, and soak up the good vibes. We promise friendly faces and zero pressure, just pure style inspiration! 👋 #aeststore #düsseldorf #fashionstore #scandinavianstyle #conceptstore #goodvibes
• •Website Homepage Snippet (Brand Introduction): Welcome to aest. – your destination for thoughtfully curated fashion, accessories, and lifestyle treasures. Inspired by the clean lines and vibrant energy of Scandinavian design, we bring you #supernicethings that tell a story. Explore unique pieces and find joy in the everyday.
• •Email Newsletter Subject (Seasonal Collection): Hello Sunshine! ☀️ Fresh Styles & Copenhagen Charm Await at aest. (Body Snippet): Infuse your wardrobe with the effortless cool of Scandinavian design. Our new collection is brimming with pieces that are both timeless and on-trend, perfect for making every day a little more beautiful. Find your new season favorites at aest.