Brand Tone

Expert & Knowledgeable, Customer-Centric & Supportive, Reliable & Trustworthy, Innovative & Forward-Thinking, Friendly & Approachable

Brand Values

• •Customer Satisfaction
• •Quality
• •Expertise & Support
• •Innovation
• •Reliability & Trust
• •Commitment to British Manufacturing
• •Passion

Best Practices

• •Prioritize Expertise and Solutions: Always lead with how your products/services solve a customer's problem or improve their operations. Back up claims with specific features, years of experience, or technical knowledge.
• •Emphasize Customer Success & Support: Frame your copy around the customer's journey and how you support them at every stage, from initial inquiry to after-sales service. Use testimonials and case studies where possible.
• •Maintain a Professional yet Approachable Voice: While dealing with industrial equipment, ensure the language is clear, concise, and avoids overly technical jargon where possible. Be friendly and open in customer interactions, especially on social media.
• •Highlight Innovation and Forward-Thinking: Regularly communicate advancements, new technologies (like automation), and how the company is adapting to future industry trends.
• •Be Authentic and Transparent: Reflect the company's heritage (family-run, years in business) and values (commitment to quality, British manufacturing) consistently across all communications. Share customer feedback openly.

Social Perception

AE Sewing Machines is generally perceived very positively as a highly reputable and trusted supplier, known for exceptional customer service and technical support. The staff is seen as knowledgeable and friendly, and the brand is viewed as an expert in the field offering quality machines and innovative solutions.

Copy Examples

• •Headline: Unlock Precision and Efficiency: AE Sewing Machines - Your Partner in Textile Innovation. Body: For over 40 years, our family-run business has been at the forefront of industrial sewing technology. From robust Juki machines to bespoke automated solutions, we provide the quality, expertise, and unwavering support your production deserves. Let's craft the future of your textile manufacturing, together.
• •Headline: Facing a Production Challenge? Our Experts Have the Solution. Body: Don't let outdated equipment slow you down. At AE Sewing Machines, our seasoned technicians (with over 125 years of combined experience!) offer tailored advice and cutting-edge machinery to boost your productivity and quality. Experience the AE difference – where customer satisfaction is stitched into every interaction.
• •Headline: More Than Just Machines: We Deliver Confidence & Ongoing Support. Body: When you choose AE Sewing Machines, you're not just buying equipment; you're gaining a dedicated partner. Our commitment to exceptional after-sales support and readily available spare parts means you can focus on your craft with complete peace of mind.
• •Headline: Automate. Innovate. Elevate. Discover Sewbotics® by AE Sewing Machines. Body: Step into the future of textile manufacturing with our cutting-edge Sewbotics® automated sewing cells. Designed to work alongside your skilled team, our solutions enhance productivity, ensure consistent quality, and tackle repetitive tasks, empowering British manufacturing.
• •Headline: From Wrexham to the World: Quality British Engineering, Global Reach. Body: As the UK's most trusted name in industrial sewing solutions, AE Sewing Machines proudly supports businesses worldwide. Benefit from our extensive range, expert advice, and award-winning family service, no matter where you are.