Brand Tone

Enthusiastic, Informative, Collector-Focused, Direct, Professional Visuals

Brand Values

• •Quality & Authenticity
• •Collector Focus
• •Passion for Miniatures
• •Variety & Selection
• •Customer Service (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of A Escala's voice (Enthusiastic, Informative, Collector-Focused, Direct) with examples of "do's and don'ts" for tone, language, and style. Share this with anyone creating content.
• •Know Your Audience (The Collector): Always write with the scale model enthusiast in mind. Use terminology they understand and appreciate (e.g., "diecast," "resin," specific scales, brand names). Highlight details that matter to them (e.g., accuracy, limited editions, specific features).
• •Be Genuinely Enthusiastic: Let the passion for scale models shine through in the copy. Use evocative language that conveys excitement about new arrivals, rare finds, and the hobby itself. Avoid overly dry or purely transactional language.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy matches the style of the visuals. High-quality, detailed product shots should be accompanied by informative and appreciative descriptions. Playful TikTok videos can have more casual but still enthusiastic captions.
• •Consistency Across Platforms, with Nuance: While the core brand voice should remain consistent, adapt the tone slightly for each platform. Instagram and TikTok can be more informal and visually driven in their captions, while website descriptions and email newsletters might be slightly more detailed and descriptive, though still maintaining enthusiasm. Respond to comments and messages in a tone that reflects the established brand voice.

Social Perception

Niche Specialist, Source for Desirable Items, Engaged with Hobbyists, Positive (within its community), Limited Broader Public Awareness

Copy Examples

• •Instagram Post (New Arrival - Sports Car): Feel the thrill of precision! 🏁 Fresh off the line: The stunning [Car Model Name] in 1:18 scale by [Brand]. Every detail, from the engine bay to the interior stitching, is perfectly replicated. Limited stock – secure this masterpiece for your collection today! DM us or tap the link in bio. #AScala #ScaleModel #CollectibleCars #[CarBrand] #[CarModel] #DiecastColombia
• •Facebook Ad (General Promotion): Fuel your passion for collecting! 🔥 At A Escala, we bring you the world's finest scale models. From classic racers to modern superbikes and mighty construction vehicles, discover your next centerpiece. High-quality, detailed, and ready to impress. Visit a-escala.com.co today and explore the collection! #ModelosAEscala #Coleccionismo #HobbiesColombia #AutosAEscala #MotosAEscala
• •TikTok Video Script (Quick Showcase): (Video: Dynamic shots of a new motorcycle model, close-ups on details, ending with the model in a display case) Sound On! 🏍️ Check out the incredible detail on the new [Motorcycle Model] by [Brand]! Pure art in 1:12 scale. Want it? It’s waiting for you at A Escala! Link in bio. #ScaleMotorcycle #MotoCollection #A EscalaCol #NewArrival #HobbyTikTok
• •Website Banner (Homepage): A Escala: Your World, In Miniature. Discover meticulously crafted collectible models from leading brands. Start or expand your dream collection here.
• •Email Newsletter Snippet (Highlighting a Rare Item): For the Discerning Collector: We've just received a highly sought-after [Rare Model Name] by [Premium Brand]. This 1:[Scale] replica is a testament to craftsmanship, featuring [mention 2-3 key unique details]. Only a few units available. Don't miss this exclusive opportunity to own a piece of miniature history. Shop Now: [Link]