Tono de Marca

Professional, Expert, and Trustworthy

Valores de Marca

• •Health and Wellness
• •Quality and Durability
• •Innovation and Technology
• •Expertise and Service
• •Heritage

Mejores Prácticas

• •Lead with 'The Healthy Home': Every piece of copy, from a product description to a social media post, should connect back to the core brand promise of creating a healthier living environment. Frame features as benefits to the customer's health and well-being.
• •Emphasize Expertise, Not Just Sales: The tone should always be that of a knowledgeable expert providing a solution. Use data, certifications (like FDA, Energy Star, ActivePure), and the brand's history to build credibility rather than relying on high-pressure sales language.
• •Leverage the Legacy: Regularly and proudly mention the brand's heritage as Electrolux. This is a powerful differentiator that conveys trust, durability, and quality. Phrases like 'Building on a 90-year legacy' or 'The quality of Electrolux, the innovation of Aerus' reinforce this connection.
• •Maintain a Professional and Reassuring Voice: Avoid overly casual slang or humor that could undermine the 'expert' positioning. The voice should be calm, confident, and informative, reassuring customers that they are making a smart, long-term investment in their family's health.
• •Be Clear About the Business Model: Use copy to frame the franchise and consultant network as a benefit—'personalized service,' 'in-home expertise,' 'custom solutions for your home.' This manages customer expectations and turns a potential point of confusion into a value proposition centered on expert guidance.

Percepción Social

Public perceives Aerus as a premium, reliable, and effective brand, albeit an expensive one. Positive: high-quality, durable products, improves air quality, powerful floor care, trustworthy authority in 'healthy home' space, American manufacturing. Negative: high cost, aggressive sales tactics or inconsistent pricing/service from franchise model.

Ejemplos de Copy

• •Headline: Breathe Cleaner, Live Healthier. Protect Your Family's Air. Body: From dust and pollen to unseen airborne particles, your home's air can be 5x more polluted than outside. Aerus's ActivePure® Technology, certified by the Space Foundation, actively seeks and neutralizes contaminants in the air and on surfaces. Give your family the gift of a truly healthy home. Learn more about our air purification solutions. CTA: Discover Healthier Air
• •Headline: A Century of Clean. The Legacy of Electrolux, Reimagined by Aerus. Body: For over 90 years, our technology has been the heart of the American home. Continuing the tradition of durability and performance, our Lux vacuums are engineered to provide a superior clean that lasts for decades. CTA: Explore Our Vacuums
• •Subject: Get a Complimentary Healthy Home Consultation from an Aerus Expert. Body: Learn about the benefits of an in-home consultation where an expert assesses air and water quality and recommends personalized solutions with a no-obligation, educational approach.
• •Headline: Official Aerus Vacuum Bags & Filters | Free Shipping Over $50 Description: Don't settle for generics. Maintain peak performance and superior filtration with genuine Aerus bags and HEPA filters. Keep your healthy home healthy. CTA: Shop Now
• •Image/Video: A bright, clean living room with a family relaxing Caption: That feeling of a truly clean home. It's more than just tidy—it's air that feels fresh, surfaces that are free of contaminants, and the peace of mind that comes with it. At Aerus, we're not just home experts; we're Healthy Home Experts. #Aerus #HealthyHome #LiveWell #AirPurification #Wellness