Brand Tone

Professional & Expert, Sophisticated & Luxurious, Educational & Informative, Caring & Client-Focused, Modern & Tech-Savvy, Approachable

Brand Values

• •Efficacy & Results
• •Quality & Expertise
• •Client Well-being & Comfort
• •Holistic Approach
• •Aesthetic Excellence
• •Transparency & Education
• •Innovation

Best Practices

• •Emphasize Expertise with Warmth: Always highlight the medical and scientific basis of treatments, using precise but understandable language. Pair this with a caring, empathetic tone that reassures clients they are in good hands and their comfort is a priority.
• •Integrate the Unique Environment: Regularly reference the clinic's award-winning design and serene atmosphere. Use descriptive language that evokes the 'calm,' 'elemental,' and 'rejuvenating' experience the physical space offers.
• •Focus on Bespoke Solutions and Consultations: Stress the personalized nature of treatments and the importance of the initial consultation. This reinforces the value of expert assessment and tailored plans.
• •Maintain Visual & Verbal Sophistication: Ensure all communications, from website copy to social media captions, reflect the high-end, professional nature of the clinic. Use high-quality imagery and a polished, articulate voice.
• •Balance Innovation with Established Trust: While showcasing the 'latest technologies' and international techniques, also build trust by highlighting experienced practitioners, positive testimonials (where appropriate and ethical), and a commitment to client satisfaction and follow-up.

Social Perception

Highly Professional & High Quality, Beautiful & Calming Atmosphere, Trustworthy, Cutting-Edge

Copy Examples

• •Headline: Rediscover Your Radiance. Experience Tailored Aesthetic Journeys. Body: At AE.R Skinlab, we merge advanced medical science with an artisanal touch. Our expert team and serene, architecturally renowned clinic provide a sanctuary for rejuvenation. Book your consultation to explore personalized treatments designed for timeless results.
• •Headline: The Science of Beauty, The Art of Care. Body: Harnessing the latest innovations from Canada and South Korea, AE.R Skinlab offers premier medical aesthetic treatments. From precision injectables to transformative laser therapies, immerse yourself in an environment crafted for calm and efficacy. Your path to revitalization begins here.
• •Headline: Beyond Enhancement, Towards Elemental Well-being. Body: AE.R Skinlab is more than a clinic; it's a retreat designed to restore and rejuvenate. Our philosophy centers on expert care, cutting-edge technology, and a holistic approach to your aesthetic wellness. Step into our tranquil space and let us guide your transformation.
• •Headline: Vancouver's Destination for Discerning Aesthetic Care. Body: Located in the iconic Waterfall Building, AE.R Skinlab is where advanced technology meets serene design. Our highly skilled practitioners offer bespoke treatments, from BelaMD Hydrofacials to Fotona4D® facelifts, ensuring comfort, confidence, and naturally beautiful outcomes.
• •Headline: Invest in Your Skin's Future. Expertly Guided, Beautifully Realized. Body: Your skin tells a story. Let AE.R Skinlab help you write its most radiant chapter. With comprehensive consultations and a suite of leading-edge treatments, we partner with you to achieve your aesthetic aspirations in a space that soothes the soul.