Brand Tone

Sophisticated & Elegant, Conscious & Thoughtful, Modern & Artistic, Understated & Confident, Personal & Empowering

Brand Values

• •Timelessness
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Modern Femininity & Empowerment
• •Artistic Integrity & Inspiration
• •Effortless Style & Functionality

Best Practices

• •Embrace Sophisticated Simplicity: Use clear, concise language that conveys elegance without being overly verbose or jargon-filled. Focus on the 'effortless' aspect of the brand's style.
• •Weave in Values Authentically: Naturally integrate keywords and concepts related to timelessness, quality, craftsmanship, and sustainability. Avoid forced or token mentions; let the values underpin the message.
• •Speak to the 'AERON Woman': Keep the target audience in mind – a discerning, independent, and creative individual who appreciates understated luxury and thoughtful design. The copy should resonate with her intelligence and values.
• •Highlight Sensory Details and Craftsmanship: Go beyond visual descriptions. Evoke the feel of the fabrics, the precision of the tailoring, and the thoughtful design details that define AERON's quality.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the brand's minimalist and artistic visual identity. The tone of the words should match the tone of the imagery for a cohesive brand experience across all platforms.

Social Perception

High-Quality and Luxurious, Sustainably Minded, Artistically Inclined and Sophisticated, Empowering for Women, Niche and Discerning

Copy Examples

• •AERON: Enduring style, impeccably crafted. Discover pieces designed to journey with you, season after season.
• •The art of restraint. Our ZERO knitwear, consciously created to minimize impact, maximize elegance. Feel the difference of mindful design. #AERONZero #ConsciousLuxury #SustainableStyle
• •The [Product Name] Blouse: A study in fluid lines and subtle strength. Crafted from [Material], its [Specific Detail, e.g., signature A-motif hardware] offers a discreet nod to the AERON ethos. For the woman who defines her own elegance.
• •Inspired by [Artist/Theme] | Unveiling the AERON Pre-Fall Collection
• •Born from a legacy of tailoring, AERON reimagines classic forms for the contemporary woman. Each stitch a testament to enduring quality, each garment an invitation to express your unique narrative.