Brand Tone

Authentic, Calmly Confident, and Passionate about Michigan's scenery.

Brand Values

• •Artistry & Aesthetic Quality: A strong emphasis on the "art of aerial photography" and providing "stunning beauty."
• •Local Expertise & Specialization: Dedicated focus on Michigan as their sole subject area.
• •Experience & Legacy: Highlighting "20+ years" in the field builds trust and suggests a wealth of knowledge.
• •Customer Satisfaction & Service: Commitment to custom work, quality framing, and replacing defective orders.
• •Preservation of Memories: The tagline "Keep the wonderful Memories" points to the sentimental value of their work.
• •Quality of Product: Use of "high end products" for framing and care taken with materials (e.g., acrylic over glass for less distortion and safety).

Best Practices

• •Maintain Visual Consistency: Ensure all imagery shared reflects the high artistic quality and "stunning beauty" promised, always showcasing Michigan's best.
• •Emphasize Local Connection: Continue to share specific Michigan locations, perhaps with brief interesting facts or by asking followers about their connection to the place, reinforcing the "Michigan-centric" and "proud" aspects of the brand.
• •Highlight Artistry and Experience: In "About Us" sections, and periodically in posts, subtly weave in mentions of the "art of aerial photography" and the "20+ years" of dedication, reinforcing professionalism and experience.
• •Use Evocative and Positive Language: Consistently use words that align with beauty, memories, art, and the unique perspective offered (e.g., "breathtaking," "cherished," "unique vista," "capture the essence").
• •Focus on Customer Value: Frame communications around how the photography benefits the customer – preserving memories, beautifying spaces, offering unique gifts – and reiterate the commitment to quality service and satisfaction.

Social Perception

Based on their Facebook page interactions, the public perceives Aerial Graphics as a source of beautiful, high-quality images of their home state, Michigan. They are likely seen as local experts in Michigan aerial photography. The engagement suggests an appreciation for the unique perspectives they offer on familiar places. The limited broader online presence (news, extensive reviews on third-party sites) might indicate a strong local or niche following rather than widespread national brand recognition. They likely rely on word-of-mouth, their website, and direct Facebook engagement.

Copy Examples

• •Headline: See Michigan Like Never Before. Body: For over 20 years, Aerial Graphics has been dedicated to capturing the stunning beauty of our state from the skies. Bring home a piece of Michigan's magic. Call to Action: Explore Our Galleries.
• •Headline: Your Cherished Michigan Spot, Artfully Captured. Body: From the Great Lakes shores to your favorite city skyline, preserve your wonderful memories with our custom aerial photography and professional framing services. Call to Action: Request Custom Photography.
• •Headline: The Art of Michigan, From Above. Body: Discover unique aerial perspectives of Michigan's iconic lakes, islands, and golf courses. Perfect for your home, office, or as a timeless gift. Call to Action: Shop Aerial Prints.
• •Headline: Decades of Dedication. Miles of Michigan. Body: Aerial Graphics: Your trusted local experts for breathtaking aerial photography of Michigan. We capture the views that tell your story. Call to Action: Find Your View.
• •Headline: More Than a Photograph, It's a Michigan Memory. Body: We're passionate about showcasing Michigan's beauty. Our high-quality prints and custom framing ensure your memories last a lifetime. Call to Action: Contact Us for Your Custom Project.