Brand Tone

aspirational, innovative, confident, declarative, premium, modern, convenience-centered

Brand Values

• •Innovation and Engineering
• •Portability and Freedom
• •Sustainability and Conscious Consumption
• •Quality and Customization
• •Empowerment and Flexibility

Best Practices

• •Lead with 'Portable' and 'Freedom': The core differentiator is the ability to carbonate on the go. This benefit should be at the forefront of most marketing messages. It’s what separates Aerflo from all countertop competitors.
• •Use Confident, Declarative Language: Employ strong, active verbs and confident statements. Phrases like "It is," "It does," and "You can" are more effective than weaker alternatives. Avoid hesitant language.
• •Emphasize the 'Why,' Not Just the 'How': While the technology is impressive, the copy should focus on the benefits it provides: convenience, cost savings, sustainability, and a better hydration experience. Instead of just saying "refillable capsules," say "a zero-waste model that saves you money and saves the planet."
• •Maintain a Premium and Clean Aesthetic in Words: Use concise, elegant, and intelligent language. Avoid slang, overly casual phrasing, or cluttered sentences. The copy should mirror the sleek, minimalist design of the product itself.
• •Highlight the Sustainable, Subscription-Free Model: Explicitly call out the "no subscription" and "circular refill" aspects. This is a major value proposition that builds trust and appeals to a modern consumer who values both environmental responsibility and personal autonomy.

Social Perception

largely positive, painting it as an innovative and desirable gadget for sparkling water enthusiasts. Perceived as a game-changer for convenience and portability, a premium gadget, and a sustainable alternative. Some considerations include initial price and CO2 cartridge travel restrictions.

Copy Examples

• •Introducing Aerflo, the award-winning portable carbonator. Fresh sparkling water at the push of a button, wherever you are.
• •Your workday (and your weekend) just got more refreshing. The freedom to fizz is finally in your hands. No cords. No counters. Just perfect bubbles, on your terms. #Aerflo #GoAerflo #SparklingAnywhere
• •Stop lugging home cases of sparkling water. Create your own for 60% less and join our zero-waste exchange program.
• •From a gentle spritz to a full-on fizz, you're in control. A few taps are all it takes to customize your carbonation to the perfect level. Experience a crisp, clean taste with every bottle.
• •Four years in the making, the Aerflo system is a feat of engineering designed for performance and portability. The ultimate gift for the person who has everything.