Brand Tone

Traditional, passionate, and community-focused; authentic, heartfelt, warm, and inviting.

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Innovation
• •Sustainability
• •Community

Best Practices

• •Always Tell the Story: Every piece of copy should weave in elements of the brand's unique narrative—the Swiss heritage, the family roots, and the exciting new chapter of cultural fusion.
• •Use "Passionate" Language: Incorporate words like "Leidenschaft" (passion), "Liebe" (love), "Handwerk" (craftsmanship), and "Herz" (heart) to reinforce the emotional connection to the product.
• •Highlight Local Roots: Mention "St. Gallen," "regional," and "Schweizer Qualität" (Swiss quality) frequently to ground the brand in its community and appeal to local pride.
• •Emphasize Quality and Natural Ingredients: Clearly communicate the commitment to no additives, using local suppliers, and the "handmade" nature of the products in all descriptions.
• •Balance Tradition and Innovation: Create a voice that respects the past while looking to the future. Juxtapose historical facts (like the 1956 founding) with modern updates (like new recipes or sustainability initiatives) to show the brand is both established and dynamic.

Social Perception

Perceived as a high-quality, trustworthy, and authentic local brand. A reliable producer of artisanal pasta that honors Swiss tradition while embracing innovation, with a positive view on the fusion of cultures and expertise. Efforts in sustainability enhance its positive public image.

Copy Examples

• •Since 1956. Three Generations. One Passion for Pasta. Aemisegger: Flavor that Writes History.
• •Traditional Swiss pasta meets South American spirit! Our newest ravioli creations from Raul Osorio are a flavor explosion. Dare to try something new!
• •Handmade in St. Gallen from 100% local ingredients. Our Maccarroni are more than just pasta—they are a piece of home. Natural, honest, and without additives.
• •We connect the best of two worlds: the proven craftsmanship of Aemisegger and the culinary creativity of Empanadas & Co. Our promise? Consistent quality, new energy, and an unforgettable taste experience.
• •Good bread doesn't belong in the trash, it belongs in our pasta! With our Bread Linguini, we're fighting food waste and championing full flavor. Enjoy with a clear conscience.