Brand Tone

Playful, Vibrant, and Indulgent

Brand Values

• •Ethical Practices: Strong emphasis on being Cruelty-Free and Vegan.
• •Handmade Quality: Pride in creating handcrafted products, suggesting care and uniqueness.
• •Self-Care & Indulgence: Promoting products as a means to indulge your senses and enjoy a luxurious, joyful experience.
• •Vibrancy & Fun: A commitment to bold colors, exciting scents, and a playful approach to beauty and bath products.
• •Customer Delight: Positive customer reviews highlight satisfaction with product quality, scent, packaging, and service, indicating a value placed on the customer experience.

Best Practices

• •Embrace Playful Language: Use vivid adjectives, exclamations (where appropriate), and a generally upbeat and energetic vocabulary. Don't be afraid of a little cheekiness that aligns with the madness theme.
• •Highlight Sensory Details: Focus on the intoxicating scents, bold colors, and luxurious textures of the products. Make the copy an indulgent experience in itself.
• •Reinforce Ethical Values Casually: Weave in vegan, cruelty-free, and handmade naturally within product descriptions and posts. It’s a core part of the brand, not just a footnote. Example: Whip your skin into happy submission with our [Product Name], lovingly handmade and always cruelty-free!
• •Use Storytelling & Personality: Give products a bit of character. The About Us page sets a good example. Extend this to product descriptions – what mad inspiration led to this creation?
• •Maintain Visual-Verbal Harmony: Ensure the vibrant and playful tone of the copy is consistently matched by equally vibrant, high-quality, and fun imagery and videography in all marketing materials and social media. The visual and textual elements should amplify each other.

Social Perception

High Quality & Effective, Ethical and Trustworthy, Fun and Unique, Good Customer Service

Copy Examples

• •Ready to dive into a whirlwind of color and bliss? 🌪️✨ Our NEW [Bath Bomb Name] is here to turn your bath into a party! Handmade with love, vegan, and bursting with [Scent Description]. Go on, embrace the madness! #MadhouseCosmetics #BathArt #HandmadeHeaven #VeganBathBomb #IndulgeYourSenses
• •Why just moisturize when you can luxuriate? 😉 Our Madhouse Body Butters are whipped to perfection, packed with [Key Ingredient], and smell absolutely divine. Get ready for skin that’s wildly soft and senses that are seriously spoiled. Shop the madness now! [Link] #GetWildlySoft #MadhouseBodyButter #VeganSkincare #HandmadeLuxury #SelfCareUprising
• •Warning: May cause spontaneous joy and an irresistible urge to sniff your hands all day. Our [Soap Name] soap isn't just a cleanser; it's a handcrafted slice of vibrant, skin-loving goodness. Made with [Key Ingredients] for a lather that’s as lush as its [Scent Profile] scent. Cruelty-free, vegan, and a little bit mad – just how you like it!
• •🎉 Your Permission to Go a Little Wild: Self-Care Just Got Mad Fun! 🎉
• •Madhouse Cosmetics: Seriously Fun, Seriously Ethical. Handmade Bath & Body to Unleash Your Inner Awesome. Embrace the Madness!