Brand Tone

Youthful & Trendy, Aspirational yet Accessible, Friendly & Engaging, Visually Driven, Enthusiastic & Upbeat

Brand Values

• •Fashion-Forwardness
• •Self-Expression
• •Affordability/Value
• •Customer Connection (Attempted)
• •Variety & Choice

Best Practices

• •Develop a "Voice Guide": Create a simple internal document outlining key characteristics of the Aeliesa voice (e.g., keywords, emojis to use/avoid, level of formality, common phrases) to ensure everyone writing copy is aligned.
• •Know Your Audience Intimately: Continuously research and understand the language, slang (if appropriate), pop culture references, and communication preferences of your target demographic (young, fashion-conscious women). Let this inform your copy.
• •Consistency Across Platforms: While the format may change (e.g., TikTok vs. Email), the core tone (youthful, trendy, friendly) should remain recognizable. Adapt the delivery, not the personality.
• •Prioritize Visual-Copy Harmony: Ensure the tone of the copy matches the mood and style of the accompanying visuals. If the image is fun and playful, the copy should be too.
• •Engage and Listen: Pay attention to how your audience communicates in comments and messages. Mirroring their positive language (authentically) can reinforce the brand's relatable tone and make customers feel understood. Regularly review copy performance to see what resonates best.

Social Perception

Source for Trendy Finds, Visually Appealing, Fast Fashion Entity, Developing Trust

Copy Examples

• •✨ NEW DROP ALERT! ✨ Turn heads in our latest obsession: The 'Sunset Dreamer' Maxi Dress. Perfect for those golden hour moments. 😉 Tap to shop before it's gone! #aeliesa #NewCollection #DressObsessed #OOTDInspo
• •Weekend vibes loading! 💖 Which Aeliesa look are you rocking? A) Casual cool in our new denim 👖 or B) Glam night out in a killer dress? ✨ Vote below & tag us in your pics! #aeliesastyle #WeekendFashion #StylePoll
• •(Video: Quick cuts of someone confidently wearing 3 different Aeliesa outfits) Voiceover/Text Overlay: Level up your confidence game with fits that just *get* you. 🔥 Aeliesa: Your style, your rules. Link in bio for the glow-up! #aeliesashop #ConfidenceBoost #FashionThatSpeaks #GetReadyWithMe
• •Hey Fashionista! 😉 Your wardrobe called, it wants a refresh! 🎉 Snag % OFF EVERYTHING for 48 hours only! Use code: STYLEUP20 at checkout. Don't walk, RUN! ➡️ [Link to website] #aeliesa #FlashSale #FashionDeals #TreatYourself
• •We LOVE seeing you shine in Aeliesa! 😍✨ Tag @aeliesashop & use #AeliesaLove in your photos for a chance to be featured on our page! Let's spread the style inspo! #aeliesacommunity #SpottedInAeliesa #CustomerLove