Brand Tone

Aspirational, artistic, and serene. It is deeply romantic and evocative, using storytelling to create an emotional connection. The language is poetic, sophisticated, and heartfelt, focusing on 'timeless elegance' and the 'romance of life, nature and oneself,' embodying 'quiet luxury.'

Brand Values

• •Artisanal Craftsmanship
• •Sustainability and Slow Fashion
• •Connection to Nature
• •Individuality and Self-Expression
• •Quiet Luxury

Best Practices

• •Always frame products within a narrative. Talk about the inspiration behind the design (e.g., "inspired by the quiet poetry of the natural world") and the process of its creation ("hand-drawn by our founder," "brought to life by skilled artisans").
• •Employ words that appeal to emotion and touch. Use terms like "sumptuous velvet," "delicate embroidery," "whispers of the wild," and "timeless elegance" to maintain the brand's romantic and serene tone.
• •Consistently weave in keywords related to your values: "artisanal," "handcrafted," "sustainable," "slow fashion," "limited-edition," and "natural materials." This reinforces brand identity and justifies the premium price point.
• •Address your target audience directly as a "free-spirited soul," an "urban bohemian," or a woman on a "journey of self-discovery." This creates a personal connection and builds a community around a shared identity.
• •Avoid aggressive sales language, excessive use of exclamation points, or time-sensitive urgency (e.g., "SALE ENDS SOON!"). Instead, use invitational and confident language like "Discover the collection," "Unveiling our latest treasures," or "An ode to timeless elegance." This aligns with the serene, high-end positioning of the brand.

Social Perception

Highly positive, aligning with its desired positioning as high-quality, artistic, trustworthy, premium, niche, and desirable. Customers praise exceptional quality, beautiful designs, and the brand's credibility on luxury platforms.

Copy Examples

• •Whispers of the wild, stitched in silk. Our new Juniper Tote is an ode to the quiet poetry of nature, where every embroidered detail tells a story. Hand-drawn by our founder and brought to life by master artisans, this isn't just a bagmit's a keepsake to be held, loved, and lived with. Discover the art of quiet luxury. #AekaBohoWoman #ArtisanalCraft #SlowFashion #VelvetBag
• •A canvas of sumptuous velvet, telling tales of enchanted forests and moonlit gardens. The Selena Luxe Tote is meticulously handcrafted, featuring intricate floral and hummingbird embroidery that brings a touch of nature's magic to your every day. Designed for the free-spirited woman who values timeless elegance, its spacious interior and exquisite craftsmanship make it a treasured companion for years to come. Embrace wearable art.
• •A Story for You: Unveiling Our Latest Handcrafted Treasures
• •Beyond Fashion. Wearable Art, Ethically Crafted. Discover Our New Collection.
• •The Art of Slow Luxury. In a world of fleeting trends, choose timeless beauty. Aeka Boho Woman creates limited-edition, hand-embroidered velvet bags inspired by nature. Each piece is a testament to artisanal skill and sustainable craftsmanship. Find a treasure that speaks to your soul.