Brand Tone

Authentic, aspirational, and focused on enriching experiences.

Brand Values

• •Durability
• •Quality
• •Authenticity
• •Adventure
• •Enrichment through Outdoors

Best Practices

• •Maintain a focus on simplicity and clarity in messaging.
• •Highlight the durability and longevity of products.
• •Emphasize the connection between products and enriching outdoor experiences.
• •Avoid overly generic language that could be confused with other entities.
• •Use aspirational language that inspires adventure and a life well-lived.

Social Perception

A trusted brand known for quality, durability, and a genuine commitment to enhancing outdoor experiences.

Copy Examples

• •"Our pursuit is simple: truly good products, built to last, for a life enriched by adventure."
• •"Crafted for durability, designed for adventure."
• •"Equip yourself for a life well-lived outdoors."
• •"Invest in gear that lasts as long as your memories."
• •"Experience the difference quality makes in every adventure."