Brand Tone

Friendly, Approachable, Humorous, Playful, Authentic, Passionate, and Proudly Scottish

Brand Values

• •Celebrating Scottish Heritage & Language
• •Originality and Design
• •Sustainability
• •Joy and Positivity
• •Quality

Best Practices

• •Embrace the Vernacular (Authentically): Consistently weave in Scottish slang and colloquialisms where appropriate, ensuring it feels natural and not forced. This reinforces the brand's core identity.
• •Keep it Cheerful and Light: Maintain a positive, friendly, and often humorous tone across all communications, from product descriptions to social media captions and customer service interactions.
• •Share the "Why": Regularly remind your audience of the passion behind the brand – the love for Scottish culture, design, and personal inspirations. This builds a stronger connection.
• •Visual and Textual Harmony: Ensure the visual style of product photography and graphic design aligns with the playful, colourful, and authentic tone of the copy.
• •Engage and Interact: Use a conversational style that encourages interaction. Ask questions, respond to comments thoughtfully, and make customers feel part of a community that appreciates Scottish charm and good design.

Social Perception

Positive and Well-Regarded, Giftable and Unique, Appreciation for Scottish Culture, Eco-Conscious Appeal

Copy Examples

• •Facebook/Instagram Post (New Product - Mug): "Braw news! 🎉 Get yer hands on our new 'Gie It Laldy' mug! Perfect for when ye need that extra wee boost wi' yer morning cuppa. Guaranteed to make even Mondays feel a bitty brighter. Link in bio tae treat yersel' or a pal! #DesignedByIslay #ScottishSlang #GieItLaldy #GiftIdea #MadeInScotland"
• •Product Description (Wild Swimming Print): "Embrace the chill and celebrate the thrill o' the dook! Our 'Wild Swimming Wanderer' print captures that pure, baltic, brilliant feeling. A perfect mindin' for yer ain adventures or a gift for yer favourite water warrior. Printed on lovely, toothy recycled paper, 'cause we love a cauld dip an' a warm planet. #WildSwimming #ScottishCoast #ArtPrint #SupportSmallBusiness"
• •Email Newsletter Subject Line: "A Wee Surprise Fae Islay Is Droppin' Soon! 👀🏴󠁧󠁢󠁳󠁣󠁴󠁿"
• •Website Banner (Seasonal Promotion): "Hoots Mon, It's Nearly [Holiday/Season]! Find a pure dead brilliant Scottish gift for every bampot, crabbit coo, and bonnie wee lass in yer life. Free shipping on orders over £X!"
• •Instagram Story (Interactive Poll): "Whit's yer fave Scottish sayin'? 🤔 Let us know below! 👇 We might just turn it intae yer next favourite mug! 😉 1. Pure Dead Brilliant 2. Lang May Yer Lum Reek 3. Suggest Yer Ain!"