Brand Tone

Purposeful, Passionate, Innovative, Creative, Ethical, Conscious, Sophisticated, Artistic, Story-driven

Brand Values

• •Sustainability
• •Social Responsibility & Empowerment
• •Innovation & Design Excellence
• •Ethical Production
• •Cultural Heritage

Best Practices

• •Emphasize the brand's mission to reduce environmental waste and empower communities.
• •Showcase the innovative use of Plastex and the design-led approach.
• •Highlight the ethical sourcing and handmade nature of the products.
• •Position products as high-end, award-winning designs.
• •Share the brand's story, the artisans' narratives, and the positive impact of their work.

Social Perception

Reform Studio is perceived as a pioneer in eco-friendly design, particularly for its innovative use of plastic waste. The brand is authentic, mission-driven, and contributes positively to the environment and local communities. Their collaborations reinforce their image as a globally relevant sustainable design studio.

Copy Examples

• •"Transforming plastic waste into timeless design. Each Plastex piece tells a story of sustainability and empowerment."
• •"Handmade in Egypt, ethically sourced, globally celebrated. Discover furniture and accessories with a purpose."
• •"Award-winning design that makes a difference. Reform Studio is pioneering a sustainable future, one bag at a time."
• •"Empowering local artisans, preserving cultural heritage, and creating eco-friendly masterpieces. This is the Reform Studio promise."
• •"From waste to wonder: Plastex is revolutionizing sustainable design. Join us in creating a greener, more beautiful world."