Brand Tone

Elegant & Sophisticated, Feminine & Aspirational, Creative & Passionate, Accessible & Engaging, Inspirational & Romantic

Brand Values

• •Parisian Chic & Elegance
• •Design & Creativity
• •Quality Craftsmanship (within its price point)
• •Discovery & Surprise
• •Self-Expression & Empowerment
• •Accessibility to Designer Pieces

Best Practices

• •Embrace "Le Charme Parisien": Consistently weave in language that evokes Paris – words like "atelier," "chic," "élégance," "créateur" (designer), "rêve" (dream). Tell stories that connect the jewelry to Parisian life or aesthetics.
• •Highlight the "Creator" Aspect: Emphasize that pieces are "designed in Paris," "imagined by our creators," or "born in our atelier." This reinforces the value beyond just the materials.
• •Focus on Feminine Empowerment & Self-Expression: Frame jewelry as a way for individuals to express their personality, feel confident, and add a touch of beauty to their everyday lives. Use words like "radiate," "illuminate," "celebrate your style."
• •Maintain Visual & Verbal Harmony: Ensure the copy's elegance and aspirational tone match the high-quality, stylish visuals used on the website and social media. The words should enhance the feeling conveyed by the images.
• •Be Engaging and Warm, Especially in Community Interaction: While the overall tone is elegant, interactions (especially on social media comments or DMs) should be approachable, friendly, and helpful. Use emojis tastefully to add warmth where appropriate for the platform (e.g., Instagram, TikTok).

Social Perception

Generally perceived as a stylish and desirable brand, particularly by those who appreciate French fashion and unique jewelry. The subscription box is often seen as a fun way to discover new pieces and build a collection. The designs are frequently praised for their delicacy and trendiness.

Copy Examples

• •Éclat de Paris. ✨ Introducing 'Lumière d'Or,' our newest collection designed to capture the golden hour glow of the city. Each piece, gilded with fine 18k gold, whispers tales of Parisian romance. Which one will tell your story? #AECParis #ParisianJewelry #NewCollection #GoldJewelry #MadeInParis
• •Unlock Parisian elegance, delivered monthly. 🇫🇷 The AEC Paris Box brings you an exclusive, designer jewelry piece, imagined in our Parisian atelier. Surprise yourself or gift the magic of French style. Subscribe today and your first box ships with a special gift! Learn More: [Link]
• •AEC Paris: Artisan jewelry, designed with love in our Parisian workshop. Discover pieces that celebrate your unique sparkle.
• •Remember that sparkle, [Customer Name]? ✨ We noticed you loved your [Previous Purchase Item]. Imagine discovering a new, exclusive design from our Parisian atelier every month. The AEC Paris Box is more than jewelry; it's a monthly dose of Parisian chic. Ready to be surprised? [Link to Subscription Page]
• •Day to night with AEC Paris! ☀️🌙 Watch how we take our 'Celeste' necklace from chic office look to glam evening out. Effortless Parisian style! Which look is your fave? 👇 #AECParisStyle #JewelryTransformation #ParisianVibes #StylingHacks #TikTokFashion