Brand Tone

Professional and Expert-Driven, Empowering and Encouraging, Solution-Oriented and Practical, Trustworthy and Quality-Focused.

Brand Values

• •Success of the Entrepreneur: "Votre réussite est notre priorité" (Your success is our priority) and "nous croyons fermement que chaque entrepreneur mérite de réussir."
• •Expertise and Professionalism: Offering "expertise approfondie" and ensuring "un résultat final à la hauteur de vos attentes."
• •Simplicity and Efficiency: Providing "solutions clés en main" to allow clients to "vous concentrer sur le développement de votre activité."
• •Innovation and Creativity: Staying "constamment à l'affût des dernières tendances et technologies du e-commerce."
• •Support and Partnership: Promising to remain "à votre disposition pour tout support" even after transferring store ownership.

Best Practices

• •Emphasize Expertise and Trust: Consistently highlight the team's experience, official partnerships (like with Shopify), and commitment to quality to build and maintain credibility.
• •Focus on Client Empowerment and Success: Frame offerings around how they help the client achieve their entrepreneurial goals, using aspirational yet achievable language.
• •Maintain Professionalism Across All Channels: Whether it's website copy, email communication, or future social media content, ensure the language remains polished, error-free, and reflects the brand's commitment to quality and expertise.
• •Use a solution-oriented approach and provide actionable advice.
• •Highlight customer success stories and testimonials to build trust and credibility.

Social Perception

The brand projects an image of expertise and a commitment to client success. Building trust is noted as crucial for online businesses.

Copy Examples

• •Propulsez votre Business !!
• •Expertise spécialisée pour votre succès e-commerce.
• •Solutions clés en main pour boutiques Shopify prêtes à l'emploi.
• •Votre réussite est notre priorité.
• •La qualité et le professionnalisme sont au cœur de nos services.