Brand Tone

Supportive & Encouraging, Informative & Educational, Modern & Innovative, Relatable & Engaging, Wellness-Focused & Aspirational

Brand Values

• •Accessibility & Affordability
• •Well-being & Self-care
• •Innovation
• •Efficacy & Results
• •Community & Support

Best Practices

• •Focus on Empowerment: Use language that makes the customer feel in control of their health and wellness journey (e.g., "Take charge," "Unlock your body's potential").
• •Educate, Don't Just Sell: Provide valuable information about cupping therapy, its benefits, and how MyGoo makes it accessible. This builds trust and positions the brand as an authority.
• •Maintain a Positive and Supportive Voice: Even when addressing potential concerns (like proper usage), keep the tone encouraging and helpful. Frame solutions positively.
• •Incorporate User Language and Testimonials: Use language that resonates with your target audience. Share real stories and feedback (with permission) to build authenticity and social proof.
• •Stay Consistent Across Platforms, Adapt to Nuance: While the core tone remains, adapt the style slightly for different platforms. For example, be more visual and concise on TikTok/Instagram, and potentially more detailed on blog posts or Facebook. Ensure the underlying values and supportive nature always shine through.

Social Perception

Positive, Engaged Community (on social media)

Copy Examples

• •Headline: Unlock Ancient Healing, Effortlessly. Body: Tired of muscle pain slowing you down? MyGoo brings the power of cupping therapy into your hands. Modern tech, timeless relief. Take control of your recovery today! #MyGooRelief #SmartCupping
• •Headline: Your Pocket-Sized Wellness Guru. Body: Meet MyGoo – the smart massager that’s transforming self-care. Boost circulation, ease tension, and rejuvenate your body anytime, anywhere. Wellness just got an upgrade. ✨ #MyGooWellness #AncientWisdomModernTech
• •Headline: Feel the Flow, See the Glow. Body: MyGoo isn't just about pain relief; it's about revitalizing your body from the inside out. Improve blood flow, help reduce cellulite, and embrace healthier skin. Ready for your transformation? #MyGooJourney #SelfCareSimplified
• •Headline: Join the MyGoo Movement! Body: Discover why thousands are turning to MyGoo for natural, effective relief and recovery. From athletes to wellness seekers, our community knows the secret. Share your story! #MyGooCommunity #SmartRecovery
• •Headline: Ditch the Discomfort. Embrace MyGoo. Body: Don’t let aches and stiffness dictate your day. Our intelligent cupping massager is designed for your life, offering targeted relief so you can get back to what you love. Simple, effective, and made for you. #MyGooLife #PainFreeLiving