Brand Tone

Aspirational yet Accessible, Helpful and Informative, Direct and Sales-Oriented, Enthusiastic and Positive

Brand Values

• •Quality
• •Style
• •Affordability
• •Customer Satisfaction
• •Variety/Choice

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational, accessible, enthusiastic, helpful), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, aspirations, and problems. Instead of just listing features, explain the benefits *for them* (e.g., "Create *your* perfect oasis" instead of "We sell outdoor furniture").
• •Use Consistent Positive & Evocative Language: Employ words that align with the desired emotions (e.g., "love," "stylish," "affordable," "transform," "inspire," "discover," "create," "brighten"). Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the style of the visuals. If the images are bright and inspiring, the copy should reflect that optimism and possibility.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the defined brand tone and values. Solicit feedback if possible and make adjustments as the brand evolves or as you learn more about your audience.

Social Perception

Emerging Brand, Product-Focused, E-commerce Convenience

Copy Examples

• •Dreaming of a home that truly reflects you? Landmark Decor makes it easy and affordable to bring your vision to life. Explore inspiring collections and find those perfect pieces that turn a house into your beloved home. ✨ #LandmarkDecor #HomeInspo #AffordableStyle
• •Step into comfort and style! Our new rug collection has arrived, featuring designs from timeless classics to modern statements. Find the perfect foundation to transform any room, without breaking the bank. Which style will you choose? 👇 #LandmarkDecorRugs #NewCollection #CozyHome #InteriorDesign
• •Make this summer unforgettable! ☀️ Create your dream outdoor oasis with our latest collection of durable and stylish furniture and accents. From breezy patio sets to charming lanterns, effortless outdoor living starts here. Shop now and soak up the style! #LandmarkDecorOutdoor #SummerStyle #PatioLife #HomeDecor
• •Tired of dull spaces? Brighten every corner with Landmark Decor! ✨ Discover lighting solutions that not only illuminate but also elevate your home's ambiance. From statement chandeliers to cozy table lamps, find your perfect glow. #LandmarkLighting #HomeBrightness #DecorTips #ShineOn
• •What's the one home decor piece you're currently searching for to complete your favorite room? Share your design dreams in the comments below! We're here to help you find it at Landmark Decor. #MyLandmarkSpace #DecorGoals #CommunityLove #HomeStyling