Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Helpful and Service-Oriented, Community-Oriented/Local, Relatable and Authentic

Brand Values

• •Customer Satisfaction
• •Fashion and Trendiness
• •Variety and Inclusivity
• •Quality (implied)
• •Family/Small Business
• •Personal Connection

Best Practices

• •Always Be Welcoming: Start communications with friendly greetings (e.g., "Hi friends!", "Hey fashion lovers!"). Use inclusive language.
• •Embrace Enthusiasm (with Emojis!): Don't be afraid to use exclamation points and relevant, positive emojis to convey excitement and personality, especially on social media. ✨💖🛍️
• •Focus on "You" (The Customer): Frame benefits and descriptions around how the product or service will make the customer feel or what it will do for them.
• •Keep it Authentic and Relatable: Share snippets of the "why" behind the boutique (family-owned, passion for fashion, community connection) where appropriate, like in "About Us" sections or occasional social media posts. The owner's personal touch on Instagram is a good example.
• •Be Genuinely Helpful: Offer assistance, styling tips, and make it easy for customers to ask questions. Ensure calls to action are clear but still friendly (e.g., "Come say hi!", "Let us help you!").

Social Perception

Positive (based on limited reviews), Local Gem & Online Resource, Fashion-Forward and Trendy, Trustworthy (implied by "family-owned")

Copy Examples

• •Facebook/Instagram Post (New Arrivals): Hey fashion lovers! 👋 Get ready to refresh your wardrobe with our stunning NEW arrivals! ✨ From chic dresses perfect for any occasion to those must-have Judy Blue jeans you've been dreaming of – we've got something special just for you. Come say hi at our Washington, MO boutique or shop online 24/7! #ScarlettsStyle #NewArrivals #BoutiqueFashion #ShopLocalMO #TrendyThursday
• •Website Banner (Promoting Personal Styling): Your perfect outfit is waiting! ✨ Let us help you find it. Our friendly team at Scarlett's Riverside Boutique offers personalized styling advice to make you look and feel amazing. Click here to learn more or message us for a personal shopping experience! Your style, our passion. ❤️
• •TikTok Video Caption (Outfit of the Day): OOTD inspo alert! 💖 Rocking this gorgeous [Item Name] combo from Scarlett's today. Feeling confident and chic! 😉 What do you think? Find this look and more online (link in bio!) or visit us in Washington, MO! #OOTD #BoutiqueFinds #ScarlettsRiversideBoutique #FashionTikTok #StyleInspo #MissouriBoutique
• •Email Newsletter Subject Line (Sale Promotion): 🎉 Surprise! 🎉 A Little Treat Just For You From Scarlett's! (Inside) Email Body Snippet: Hi [Customer Name], we love our amazing customers, and we've got a special something just for you! Explore our latest markdowns and find your next favorite piece at a price you'll adore. Happy Shopping, friend! 🛍️
• •Product Description (Focus on Benefits & Feel): Meet your new go-to! This [Product Name, e.g., Cozy Knit Cardigan] isn't just stylish, it's a hug in clothing form. 🥰 Made with [mention material benefit, e.g., ultra-soft fabric], it’s perfect for those breezy evenings or adding a touch of effortless chic to your everyday look. Pair it with your favorite jeans or layer it over a dress – you’ll feel fabulous and comfortable all day long! Shop yours now and experience the Scarlett's difference.