Brand Tone

Sophisticated & Elegant, Artisanal & Authentic, Appreciative & Story-driven

Brand Values

• •Craftsmanship & Quality
• •Cultural Heritage & Authenticity
• •Artisan Empowerment & Ethical Practices
• •Uniqueness & Individuality
• •Timeless Elegance

Best Practices

• •Prioritize Storytelling: Infuse copy with narratives about the cultural inspiration, the artisans' skill, or the journey of the materials.
• •Emphasize Uniqueness and Craftsmanship: Consistently highlight what makes the products special – the hand-embroidery, the limited nature, the quality of the linen, and the skill involved.
• •Use descriptive language that appeals to the senses (e.g., "velvety heart-shaped leaves" for a different product but shows descriptive skill).
• •Educate and Inform: Use copy to gently educate customers about the value of linen, the intricacies of hand-embroidery, and the cultural significance of certain designs.
• •Maintain a sophisticated and elegant tone in all communications.

Social Perception

Positive (based on on-site reviews), Associated with Quality and Rarity (by name)

Copy Examples

• •Feel the difference of true craftsmanship with Regal Rarities.
• •Wear your story with Regal Rarities.
• •Discover the timeless elegance of hand-embroidered linen.
• •Each Regal Rarities piece tells a story of cultural heritage and artisan skill.
• •Experience luxury redefined with our handcrafted linen shirts.