Brand Tone

Youthful, Edgy, Aspirational, Stylish, Slightly Mysterious/Introspective

Brand Values

• •Quality
• •Style
• •Comfort
• •Distinctiveness/Individuality

Best Practices

• •Use youthful and edgy language to resonate with the target audience.
• •Highlight the blend of style and comfort in product descriptions.
• •Incorporate aspirational phrases that position the brand as fashionable.
• •Maintain a slightly mysterious and introspective tone in marketing copy.
• •Emphasize the premium quality and distinctive designs of the clothing.

Social Perception

A premium streetwear brand that is fashionable, comfortable, and appeals to a youthful, trend-aware audience seeking distinctive and high-quality clothing.

Copy Examples

• •Experience the Finest Collection, Crafted for Quality and Unmatched Style.
• •Where Style Meets Comfort.
• •Premium, Comfort and Distinctive Designs.
• •surrounding you is a surrealism where the everyday feels out of place, and what's ordinary starts to erase
• •Sincerely yours, Saepio.