Brand Tone

Positive & Aspirational, Reassuring & Trustworthy, Modern & Approachable, Benefit-Oriented

Brand Values

• •Efficacy & Results
• •Safety & Gentleness
• •Customer Satisfaction
• •Accessibility & Convenience
• •Confidence & Self-Esteem

Best Practices

• •Always Lead with Benefits, Support with Features: Focus on what the customer gains (e.g., confidence, a radiant smile) and then explain how the product achieves it (e.g., PAP+ formula, peroxide-free).
• •Use Positive and Encouraging Language: Employ words that uplift and inspire confidence. Avoid overly technical jargon unless clearly explained.
• •Emphasize Safety and Gentleness: Consistently reiterate the "peroxide-free" and "sensitivity-free" aspects, especially when addressing potential customer concerns.
• •Maintain a Visually Consistent and Bright Aesthetic: Ensure that the copy is complemented by visuals (images, videos) that reflect the brand's clean, modern, and positive identity.
• •Engage Authentically on Social Media: Use a conversational and approachable tone in social media interactions. Respond to comments and questions in a friendly and helpful manner, reflecting the brand's customer-centric values. Incorporate user-generated content where appropriate to build community and trust.

Social Perception

Emerging Brand, Focus on Gentler Whitening, Visual Appeal, Need for More Independent Reviews

Copy Examples

• •Headline (Website/Ad): "Unlock Your Brightest, Healthiest Smile. ✨ Yessmile: Advanced Peroxide-Free Whitening for Zero Sensitivity."
• •Instagram Caption: "Sensitive teeth? No problem! 😉 Our PAP+ powered whitening kit gives you that dazzling smile without the ouch. Get ready for compliments! #Yessmile #SensitiveSmile #TeethWhitening"
• •TikTok Video Hook: "Stop hiding your smile! 🤫 Try this simple 3-step routine for whiter teeth in days – 100% peroxide-free! Link in bio! #SmileTransformation #YessmileChallenge #ConfidentSmile"
• •Product Description Snippet: "At Yessmile, we believe everyone deserves a smile they love, without compromising comfort. Our scientifically formulated PAP+ whitening powder gently lifts stains, revealing your natural radiance. Love your results, or your money back!"
• •Email Subject Line: "Your Journey to a More Confident Smile Starts Now (Sensitivity-Free!)"