Brand Tone

Passionate & Creative, Community-Oriented & Local, Value-Conscious, Versatile & Stylish, Approachable & Engaging

Brand Values

• •Craftsmanship & Quality
• •Self-Expression & Individuality
• •Community
• •Value/Affordability (for ADW GOLF/Outlet)
• •Versatility
• •Innovation & Artistry

Best Practices

• •Embrace the "Artisan-Chic" Voice: Blend sophisticated style with the warmth of handcrafted quality. Use descriptive language that evokes both the artistic inspiration (e.g., "origami-inspired," "gallery-worthy") and the tangible craftsmanship ("meticulously stitched," "locally sourced").
• •Segment but Connect: When addressing the "ADW GOLF" audience versus the "All Day Wardrobe" fashion audience, tailor the primary message (value/performance for golf; style/versatility for fashion). However, always weave in core values like quality and thoughtful design to maintain a cohesive brand feel.
• •Tell the Founder's Story Authentically: Adriana Williams' journey and vision are key differentiators. Share snippets of this story, the brand's roots, and the "why" behind the designs to build a personal connection and reinforce the values of passion and self-expression.
• •Visually Align Copy: Ensure the tone of the copy matches the visuals. If showcasing a handcrafted item, the copy should reflect that care and artistry. If promoting a golf sale, the copy can be more direct and value-focused, but still maintain a sense of quality.
• •Engage with Community & Values: Regularly create content that highlights the brand's commitment to its values: local production, community engagement, self-expression, and craftsmanship. This reinforces the brand's identity beyond just its products and resonates with customers who share those values. Use calls-to-action that invite interaction and sharing of personal style or experiences with the brand.

Social Perception

Positive for its Products, Especially Gami Bags; Appreciation for Handmade/Local Aspect; Seen as a Creative, Founder-Driven Brand; Generally Positive Customer Service Experience; The "Golf" aspect (ADW GOLF) seems less prominent in recent media mentions compared to the fashion/accessory side.

Copy Examples

• •From morning coffee to evening gallery hop, carry your story with the Gami. Inspired by art, handcrafted in Philly, designed for your every day. #ADWStyle #HandcraftedLuxury #AllDayWardrobe
• •Tee off with confidence, not a lighter wallet. ADW GOLF brings you premium gear at prices that keep you in the game. Quality performance, outlet value. #ADWGolf #GolfDeals #PlayYourBest
• •It started with a vision: fashion as art, community as inspiration. From Howard University halls to our Philadelphia studio, ADW is more than apparel – it's a piece of our heart, handcrafted for your self-expression. #ShopADW #AdrianaWilliamsDesign #PhillyMade
• •Dress your day, your way. The new All Day Wardrobe collection is here – versatile pieces designed for comfort, crafted for style, and ready to make your statement. Explore looks that move with you. #AllDayWardrobe #ADWFashion #ExpressYourself
• •Made with passion, right here in Philadelphia. We believe in the power of local hands and the beauty of meticulous craftsmanship. Discover the ADW difference in every stitch. #SupportLocalArtisans #PhillyProud #QualityFirst