Brand Tone

inspirational, communal, and adventurous

Brand Values

• •Community
• •Adventure & Exploration
• •Passion for Nature
• •Quality

Best Practices

• •Lead with Inspiration: Start captions and headlines with words that evoke a sense of wonder and excitement. Use language that encourages dreams of travel and exploration.
• •Foster Community with Questions: Actively engage the audience by asking questions in social media posts and emails. This reinforces the brand's community value and boosts interaction.
• •Use Storytelling: Share the stories behind the designs or feature customer adventures on the blog and social media. This adds depth and authenticity to the brand.
• •Emphasize "We" and "You": Use inclusive language that makes the customer feel like part of the brand's journey. Phrases like "Join our community" or "Where will you go next?" create a personal connection.
• •Maintain a Consistent Hashtag Strategy: Continue using core brand hashtags like #GoAdventureHopping and #AdventureHopper alongside more general popular tags like #exploremore and #getoutside to maintain brand identity and reach a wider audience.

Social Perception

The public perception of AdventureHopper appears to be overwhelmingly positive. On Instagram, customer engagement is high, with comments reflecting an appreciation for the products and the inspiring content. The use of user-generated content strengthens the brand's authenticity and builds a strong, loyal community. Customers perceive the brand as a genuine reflection of the adventurous lifestyle it promotes.

Copy Examples

• •That feeling when the climb is worth the view. Where are your adventures taking you this weekend? Share your next destination below! #GoAdventureHopping
• •New Arrivals for Your Next Escape 🌲
• •Apparel for the Modern Adventurer. Join our community and wear your story. Shop the National Parks collection.
• •Meet your new favorite travel companion. The 'Wander More' tee is crafted for comfort on the trail and style in the city. Made from ultra-soft, breathable cotton, it’s ready for wherever the map leads you. #ExploreMore
• •Find Your Wild. From stunning peaks to serene forests, our apparel is designed for every journey. Discover our latest collection inspired by the beauty of the great outdoors. Shop now and get 15% off your first order.