Brand Tone

Adventurous, Encouraging, Playful, and Heartfelt

Brand Values

• •Connection
• •Adventure & Spontaneity
• •Simplicity & Accessibility
• •Memory Making
• •Authenticity

Best Practices

• •Focus on the 'Why,' Not the 'What': Instead of just describing the cards, describe the feeling they create. Use emotive language that focuses on outcomes like laughter, connection, new stories, and lasting memories.
• •Use 'You' Language: Speak directly to the customer. Frame the product as the solution to their problems ("Your cure for boredom," "Shake up your weekends"). This makes the copy more personal and persuasive.
• •Embrace Playful Emojis: Use emojis like ✨, 🗺️, ❤️, and 🎉 to reinforce the brand's fun, adventurous, and heartfelt tone across all digital platforms, especially social media.
• •Encourage and Leverage User-Generated Content (UGC): Actively ask your community to share their adventures using a branded hashtag. Feature their photos and stories in your marketing to build social proof and a sense of community. The tagline "Community Stories" is already on the website.
• •Ask Engaging Questions: In social media captions, pose questions that invite interaction. For example, "What's the most spontaneous adventure you've ever been on?" or "Tag someone who needs to break their routine!" This boosts engagement and reinforces the brand's value of shared experiences.

Social Perception

The public perceives Adventure Card Co positively as a novel solution to indecisiveness about leisure activities. Customers view the cards as a fun, creative, and simple way to 'shake up' their weekends and try new things. It is seen as an excellent gift idea, particularly for couples and and families. The brand is recognized for its connection to the well-regarded 'Big Lap Bible,' lending it authority in the travel and adventure space. On social media, the brand is seen as engaging and community-focused, successfully using platforms like TikTok to demonstrate the product's value in a fun and relatable way.

Copy Examples

• •That 'what should we do tonight?' debate is officially over. Your next great story is waiting inside our Date Night Deck. Just pull a card, scratch it off, and let the adventure begin. #DateNight #AdventureCardCo #MakingMemories
• •Tired of the Same Old Weekend? Discover 50 Spontaneous Adventures in One Box.
• •Stop Planning, Start Living. Your Next Unforgettable Memory Is Just A Scratch Away.
• •On-screen text: 'How we beat the Sunday scaries. ✨' Caption: 'Less scrolling, more exploring. Our Adventure Deck is your cure for the common weekend. #SundayFunday #AdventureChallenge #Spontaneous'
• •Boredom is a choice. Here's how to choose adventure.