Brand Tone

Passionate & Authentic, Expert & Connoisseurial, Adventurous & Exotic, Premium & High-Quality, Friendly & Engaging

Brand Values

• •Quality & Craftsmanship
• •Innovation & Uniqueness
• •Passion
• •Storytelling & Connection
• •Discovery & Experience

Best Practices

• •Embrace the "Adventurous Expert" Persona: Combine sophisticated language about gin quality and distillation with evocative descriptions of exotic flavors and the Hamburg-Zanzibar journey. Don't be afraid to be a little poetic.
• •Lead with Passion and Story: Weave the founders' journey, the inspiration from Zanzibar, and their commitment to unique creations into product descriptions, social media, and "About Us" sections. Authenticity resonates.
• •Highlight Quality & Awards Subtly but Consistently: Mentioning awards like the "World Gin Award" reinforces credibility. Phrase it as a testament to their craft rather than just a boast.
• •Use Sensory and Evocative Language: Words like "wild," "raw," "sweet," "sharp," "exotic," "vibrant," "aromatic," and "journey" can transport the customer and reflect the unique product experience.
• •Maintain a Premium Feel in Visuals and Text: Ensure that the language used matches the high-quality presentation of the products (e.g., the "stylish wooden box" for the advent calendar). Proofread meticulously for a professional finish.

Social Perception

Highly Respected for Quality, Intriguing & Unique, Artisanal & Authentic, Premium Niche, Positive Customer Experiences

Copy Examples

• •Embark on a 24-day journey from Hamburg to Zanzibar, one sip at a time. Our exclusive Gin Advent Calendar isn't just a countdown; it's an exploration of award-winning craftsmanship and unexpected botanicals. Discover the spirit of adventure, beautifully encased in our signature wooden box. Pre-order yours and unwrap a world of flavour this festive season.
• •Dare to discover? Our Tumeric No. 1 Gin – crowned World's Best Flavoured Gin – is where Hamburg's craft meets Zanzibar's soul. Wild, raw, sweet, and sharp. This is gin reimagined. What surprising tasting note will you uncover? #HamburgZanzibar #WorldsBestGin #TumericGin #GinAdventure #CraftSpirits
• •Forget every gin you thought you knew. At Hamburg Zanzibar, we distill passion. Inspired by the spice routes and born in Hamburg's smallest distillery, each bottle is a testament to quality, innovation, and the thrill of the undiscovered. Experience gin that tells a story. Are you ready for a taste of adventure?
• •From a kitchen experiment with Zanzibari spices to World Gin Awards champions – our journey is one of passion, perseverance, and a pinch of beautiful coincidence. Yuka and Hauke, 'THE GIN AMBASSADORS,' invite you to explore unique, handcrafted gins that bridge continents and delight the senses. This is more than gin; it's Hamburg-Zanzibar.
• •Unlock a New World of Gin: Tastings, Premieres & Zanzibar Dreams Inside!