Brand Tone

informative, scientific, and trustworthy. There's also an element of being health-conscious and environmentally friendly

Brand Values

• •Efficacy & Performance: Advap strongly emphasizes the superior cleaning and disinfection capabilities of their products, backed by scientific evidence.
• •Health & Safety: A core value is providing a cleaning solution that is free from harmful chemicals, making it safe for users, pets, and the environment.
• •Innovation: The proprietary TANCS® technology is a cornerstone of their brand, showcasing a commitment to advanced cleaning solutions.
• •Quality & Durability: The products are presented as long-term investments, built with high-quality components.
• •Customer Support: Offering services like repairs, trade-ins, and readily available information points to a value placed on customer satisfaction.

Best Practices

• •Prioritize Clarity and Facts: Always back up claims with data or references to the technology (e.g., TANCS®). Avoid overly embellished or vague language. Focus on educating the consumer.
• •Emphasize Health and Safety Benefits: Consistently highlight the chemical-free aspect and its positive impact on health, indoor air quality, and the environment.
• •Maintain a Professional yet Accessible Voice: While the technology is scientific, explanations should be easy for the average consumer to understand. Avoid overly technical jargon where possible, or explain it simply.
• •Showcase Efficacy Through Specifics: Instead of just saying "cleans well," use examples like "eliminates stubborn grout stains," "deodorizes pet beds," or "sanitizes kitchen countertops effectively."
• •Build Trust Through Transparency: Be open about how the products work, the research behind them, and what customers can expect. Use customer testimonials and reviews where appropriate to reinforce trust.

Social Perception

a provider of high-quality, effective, and chemical-free cleaning solutions. Users who invest in their systems seem to value the deep cleaning and sanitization capabilities, especially for tackling tough cleaning jobs and for health reasons. The scientific backing of TANCS® technology likely contributes to a perception of credibility and trustworthiness among users who prioritize proven results. There's an appreciation for the feel good clean without chemicals.

Copy Examples

• •Headline: The Science of a Deeper Clean. Without Chemicals. Body: Tired of harsh chemicals that mask odors and barely scratch the surface? Advap's TANCS®-powered steam vapor systems are scientifically proven to eliminate 99.9% of bacteria and viruses, reaching deep into pores and fabrics. Experience a truly sanitized home, effortlessly.
• •Headline: Breathe Easy. Clean Healthy. Body: Your family's well-being is paramount. Advap offers a revolutionary way to clean and disinfect using only tap water. Our Ladybug® steam cleaners eradicate allergens, dust mites, and pathogens, leaving your home sparkling and your air pure. Make the switch to a healthier clean.
• •Headline: Invest in Clean. Invest in Health. Body: Advap steam vapor systems are more than just cleaning devices; they're an investment in a healthier living environment. Built to last and engineered for superior disinfection, discover the power of TANCS® technology.
• •Headline: Beyond Clean: Clinically Proven Disinfection. Body: Don't just clean, *disinfect*. Advap's MondoVap® systems, featuring TANCS® technology, are trusted by professionals for their rapid, chemical-free pathogen elimination. Protect your facility, staff, and clients with the power of scientific steam.
• •Headline: The Future of Clean is Here. And it's Chemical-Free. Body: Join over 50,000 satisfied customers who have transformed their cleaning routines with Advap. Our innovative steam vapor technology offers unparalleled cleaning power, safety, and peace of mind. Explore our range and find your perfect clean.