Brand Tone

Professional, Authoritative, Educational, Informative, Caring, Patient-Centric, Innovative, Trustworthy, and Reliable.

Brand Values

• •Patient First
• •Innovation
• •Education & Support
• •Efficacy & Quality
• •Partnership
• •Cost-Effectiveness
• •Social Responsibility & Community Support

Best Practices

• •Emphasize empathy and understanding in all communications.
• •Highlight collaborations with healthcare professionals to showcase expertise and credibility.
• •Adhere to quality standards and certifications to reinforce reliability.
• •Focus on patient-centric language, prioritizing their well-being and comfort.
• •Showcase innovation through clear explanations of product benefits and unique features.

Social Perception

Advancis Medical is perceived as a provider of effective wound healing solutions, trusted by healthcare professionals, recognized as an innovative leader, supportive and educational, and focused on quality.

Copy Examples

• •At Advancis Medical, we put patients first. Our Activon dressings are designed to reduce healing times and maximize patient comfort.
• •Driven by innovation, we were the first to introduce medical-grade Manuka honey as a medical device in the UK, supporting HCPs with pioneering solutions.
• •Committed to education and support, we provide comprehensive resources for healthcare professionals to enhance their knowledge and improve patient outcomes.
• •Manufactured in the UK, our Eclypse dressings ensure efficacy and quality, delivering consistent and reliable performance.
• •Partnering with HCPs, we continually develop innovative wound care solutions that meet the evolving needs of patients and healthcare providers.