Brand Tone

Helpful, service-oriented, and friendly, with a touch of technical expertise and passion for immersive experiences.

Brand Values

• •Customer Satisfaction
• •Quality Products & Service
• •Personalized Support
• •Expertise & Passion
• •Versatility

Best Practices

• •Prioritize "You": Focus the language on the customer's needs, aspirations, and problems, and how the brand can help solve them (e.g., "We will work with *you*," "supply *you* with the best service").
• •Use vivid language that resonates with enthusiasts (e.g., "love for immersive and simulated game play").
• •Emphasize the "one on one customer service" and invite interaction.
• •Emphasize Solutions and Support: Highlight not just products, but the service, expertise, and commitment to helping customers achieve their goals, whether it's building a budget PC or a high-end simulator.
• •Maintain a Balance of Professionalism and Friendliness: While showcasing expertise (like AV integration experience), keep the overall tone welcoming and helpful, reflecting the "pride in one on one customer service."

Social Perception

A reliable and knowledgeable supplier of PC hardware, gaming PCs, and simulation equipment, known for excellent customer service and a passion for technology.

Copy Examples

• •From top of the line to budget conscious we will work with you to make sure you are happy.
• •We pride ourselves on one on one customer service.
• •Love for immersive and simulated game play.
• •Experience the Advanced PC & Simulations difference: quality, affordability, and dedicated support.
• •What can we help you build today?