Brand Tone

Authentic & Community-Focused, Energetic & Performance-Driven, Informative & Transparent, Approachable & Modern, Enthusiastic & Passionate

Brand Values

• •Transparency: Committed to fully transparent open labels, listing all active ingredients and their clinical doses.
• •Efficacy: Ensures ingredients are precisely formulated to have a proven, beneficial impact on performance, using clinically tested ingredients like nooLVL.
• •Health-Focused: Offers sugar-free, diabetic-friendly products as a healthier alternative in a market often saturated with high-sugar options. They emphasize not overloading ingredients.
• •Quality: Develops premium performance supplements.
• •Community: Founded by gamers, for gamers and the broader lifestyle community. They actively engage with and support their community through sponsorships and collaborations.
• •Innovation: Strives to advance the gaming supplement market by producing innovative products.

Best Practices

• •Speak Their Language: Use terminology and references that resonate with gamers and the lifestyle community (e.g., "grind," "level up," "boss fights," "noobs," "GG"). Understand current gaming trends and lingo.
• •Prioritize Authenticity & Transparency: Always be upfront about ingredients and their benefits. Share the "why" behind the brand and its products, reinforcing the "by gamers, for gamers" ethos.
• •Maintain an Energetic and Positive Voice: Copy should feel motivating and empowering, focusing on achieving potential and overcoming challenges, but avoid over-the-top hype that could undermine transparency.
• •Engage and Foster Community: Frame copy as a conversation. Ask questions, encourage user-generated content, and highlight community members and partners. Make the audience feel like part of the ADVANCED.gg team.
• •Be Informative but Accessible: While highlighting the science and clinical backing of ingredients, explain complex information in a clear, concise, and easily digestible manner. Avoid overly technical jargon that might alienate parts of the audience.

Social Perception

Positive Customer Feedback, Trusted by Gamers, Effective for Focus & Energy, Good Flavor Variety, Healthier Alternative, Skepticism from Some, Target Audience: Primarily males aged 18-24 interested in gaming, but they aim to appeal to a broader audience including females and individuals up to 49 years old, as well as fitness fanatics and students.

Copy Examples

• •Headline: Level Up Your Focus. Not Your Sugar Intake. Body: ADVANCED.gg delivers clinically-dosed energy and mental clarity without the crash. Fuel your game, your grind, your life. #PerformADVANCED
• •Headline: Built by Gamers, For Peak Performers. Body: We get it. You demand transparency and real results. That’s why our open-label formulas are packed with what works, nothing less. See the difference. Feel the FOCUS.
• •Headline: Taste the Victory. Body: Why settle for bland when you can have Blueberry Ramune or Sentinels Hopium? ADVANCED.gg brings you epic flavors backed by science. Hydrate, Energize, Dominate.
• •Headline: Beyond the Hype. Real Ingredients, Real Performance. Body: Tired of marketing gimmicks? So were we. ADVANCED.gg is committed to effective, healthier supplements that genuinely support your gaming sessions and daily hustle. #TransparentFuel
• •Headline: From All-Nighters to Boss Fights: Your Secret Weapon. Body: Whether you're chasing deadlines or high scores, ADVANCED.gg provides the sustained energy and sharp focus you need to conquer any challenge. What will you advance today?