Brand Tone

expertly supportive and passionate

Brand Values

• •Customer Success and Satisfaction
• •Expertise and Knowledge Sharing
• •Passion for Archery
• •Quality and Reliability
• •Community and Accessibility

Best Practices

• •Prioritize "Expert Support": Ensure all copy, whether product descriptions or social media posts, offers value through expertise. Instead of just listing features, explain benefits and offer tips, reinforcing the supportive, knowledgeable voice.
• •Infuse Passion Authentically: Let genuine enthusiasm for archery shine through. Use engaging language that speaks to the joy and challenge of the sport, connecting with fellow enthusiasts.
• •Maintain a Helpful and Approachable Dialogue: Even when discussing technical aspects, keep the language accessible, especially for beginners. Frame communications as a helpful conversation rather than a sales pitch.
• •Showcase, Don't Just Tell, Reliability: Back up claims of quality and expertise with specifics – mention brands, staff experience, customer success stories (with permission), and details about services like fast shipping or repair capabilities.
• •Create a Unified Voice Across Platforms: Develop simple brand voice guidelines that emphasize the key tones (expert, supportive, passionate, friendly, reliable) and ensure all team members creating content understand and apply them consistently, from website FAQs to social media replies.

Social Perception

Advanced Archery is widely perceived by its customers and the online community as: Highly Trusted and Reputable, The Go-To Experts, Particularly for those new to archery, they are viewed as the experts who provide essential guidance and support, Providers of Excellent Customer Service, Supportive and Passionate, A Comprehensive Resource

Copy Examples

• •Headline: Hit Your Mark, Every Time. Body: Whether you're just starting your archery adventure or you're a seasoned pro, our expert team at Advanced Archery is here to equip you with the best gear and advice. Let's find your perfect setup.
• •Headline: Fuel Your Passion. Master Your Shot. Body: At Advanced Archery, we share your love for the sport. Explore our range of world-class bows and accessories, backed by insights from New Zealand's accomplished archers.
• •Headline: More Than a Store, We're Your Archery Partners. Body: From your first bow to advanced tuning, trust Advanced Archery for unparalleled service and support. Our knowledgeable staff are dedicated to helping you achieve your archery goals.
• •Headline: Precision. Performance. Passion. Body: Discover the Advanced Archery difference. We stock only the gear we trust, offer expert coaching, and are committed to supporting New Zealand's vibrant archery community. What are you aiming for?
• •Headline: Your Journey in Archery Starts Here. Body: Feeling overwhelmed? Our friendly experts make getting into archery easy and enjoyable. Visit Advanced Archery for personalized advice and all the gear you need to begin with confidence.