Brand Tone

Professional & Authoritative, Encouraging & Supportive, Results-Oriented & Confident, Aspirational & Modern, Community-Focused (subtle)

Brand Values

• •Efficacy & Results
• •Quality & Innovation
• •Accessibility
• •Trust & Credibility
• •Customer Support & Education
• •Safety

Best Practices

• •Prioritize Clarity and Evidence: Always back up claims with accessible explanations of the technology (how LED therapy works) and social proof (testimonials, expert endorsements, before & afters). Use clear, benefit-driven language.
• •Maintain a Professional yet Approachable Voice: While highlighting the "medical grade" and scientific aspects, avoid overly technical jargon that could alienate consumers. Keep the tone encouraging and supportive.
• •Focus on Empowerment and Solutions: Frame the products as tools that empower users to take control of their skin health and achieve their desired results. Emphasize the solutions Aduro offers for specific skin concerns.
• •Ensure Visual and Textual Harmony: All copy should align with the clean, modern, and aspirational aesthetic of the brand's visual identity. The language should evoke quality, efficacy, and a premium experience.
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, or a TikTok video, the core messages of quality, results, trust, and supportive expertise should be evident. Adapt the delivery for the platform but not the fundamental tone or values.

Social Perception

Positive Customer Experiences, Trusted by Professionals, High-Quality Product, Innovative & Advanced, Australian Owned

Copy Examples

• •Headline: Unlock Your Skin's True Potential. At Home. Body: Experience the science of light with Aduro Australia. Our medical-grade LED masks deliver professional results, targeting everything from fine lines to breakouts. Start your journey to radiant, healthier skin today.
• •Headline: See the Difference. Feel the Confidence. Body: Join thousands of Australians transforming their skin with Aduro's LED Light Therapy. Our clinically inspired technology empowers you to achieve visible results and embrace your best skin ever. Discover your glow.
• •Headline: The Future of Skincare is Here. And it's Personalised. Body: Why settle for one-size-fits-all? The Aduro Personal LED Mask offers 11 targeted treatments to address your unique skin concerns. Professional-grade therapy, in the comfort of your home.
• •Headline: Invest in Your Skin. Invest in Yourself. Body: Aduro Australia brings you the innovation trusted by dermatologists and beauty experts. Our advanced LED masks are designed for lasting results, helping you achieve and maintain a complexion you'll love.
• •Headline: Your At-Home Skin Clinic: Powered by Aduro. Body: Tired of endless salon appointments? Aduro Australia's LED masks offer a convenient, effective solution for a multitude of skin concerns. Reveal a brighter, smoother, more youthful you – on your schedule.