Brand Tone

Professional, Authoritative, Customer-centric, Trust-building, Aspirational, and Innovative.

Brand Values

• •Quality and Durability
• •Expertise and Experience
• •Customer-Centricity
• •Innovation
• •Trust and Security
• •Sustainability

Best Practices

• •Maintain a Professional and Expert Voice: All copy, from social media captions to product descriptions, should reflect the company's expertise and authority in the field. Avoid overly casual language or slang.
• •Emphasize Trust and Quality: Continuously reinforce the brand's commitment to high standards, durability, and customer satisfaction. Use phrases like "built to last," "quality you can depend on," and "your trusted partner."
• •Highlight Innovation and Aspiration: Showcase the modern and forward-thinking aspects of the brand. Use strong, active verbs and confident language when describing products and services.
• •Be Customer-Focused in Communication: Frame messaging around the benefits to the customer, whether it's saving time, ensuring project security, or enhancing their lifestyle with quality products.
• •Create a Unified Narrative: Ensure that the story of bringing European technology to Nigeria and empowering local fabricators is a consistent thread across all marketing channels. This creates a strong and memorable brand identity.

Social Perception

Difficult to assess broadly due to limited independent reviews and public discussions. The brand appears to be more B2B focused in architectural fabrication, which may explain the lack of widespread consumer reviews. Its perception is likely localized to its Nigerian customer base.

Copy Examples

• •Headline: Elevate Your Outdoor Living. Body: From sleek, motorized pergolas to elegant garden furniture, Adunnis & CO ltd brings world-class design and durability to your Nigerian home. For over 15 years, we've been the trusted name in architectural innovation. Discover how we can transform your space. Call to Action: Shop Now
• •Headline: Your Partner in Architectural Excellence. Body: At Adunnis & CO ltd, we do more than supply materials; we provide comprehensive project security and administration for Nigeria's leading architectural fabricators. With 15+ years of expertise and a commitment to innovation, we build the impossible. Let's collaborate on your next landmark project. Call to Action: Learn More
• •Image: A high-quality photo of a modern, stylish chair. Caption: Introducing the 'Ghost' Mid-Century Modern Chair. A statement of elegance and durability. At Adunnis, we believe in furniture that lasts, designs that inspire, and quality that you can trust. Perfect for your home or office. #AdunnisImports #NigerianDesign #ModernFurniture #InteriorDesign Call to Action: Link in Bio to Shop
• •Headline: 15 Years of Building Trust and Transforming Spaces in Nigeria. Sub-headline: We are the nation's number one industrial sourcing platform for architectural fabrication. Call to Action: Explore Our Projects
• •Subject: A Thank You from Adunnis & CO ltd. Body: As a valued member of the Adunnis family, we want to thank you for your trust in us. We are constantly striving to bring you the best in architectural solutions and quality products. As a token of our appreciation, enjoy 10% off your next order. Call to Action: Claim Your Discount