Brand Tone

The brand's tone is irreverent, humorous, and relatable. It is unapologetically bold, using sarcasm and profanity to establish an authentic and candid voice. The communication style is casual and conversational, akin to talking with a witty friend who understands the daily struggles of modern adult life, creating a strong sense of an in-group.

Brand Values

• •Authenticity
• •Humor as a Coping Mechanism
• •Creative Release
• •Community
• •Boldness

Best Practices

• •Stay True to the Edge: Do not dilute the brand's voice. The use of profanity and sarcasm is a key differentiator. It should be used cleverly to enhance relatability, not just for shock value.
• •Write Conversationally: Use contractions (e.g., "it's," "you're"). Write as if you were sending a text to a friend. Keep sentences and paragraphs short and punchy for maximum impact on social media.
• •Frame the Benefit with Humor: The product's benefit is stress relief, but always present it through the brand's unique lens. It’s not just "mindfulness"; it's "coloring your rage." It’s not just "creativity"; it's "making pettiness pretty."
• •Foster the "Insider" Feeling: Use language that creates a sense of a shared secret or an inside joke. Phrases like, "You know the feeling," "We've all been there," and "For when you're fresh out of patience" reinforce the community bond.
• •Amplify User Voices: Actively monitor comments and reviews for phrases and sentiments expressed by the community. Incorporate this user-generated language into marketing copy to ensure it remains authentic and resonant.

Social Perception

"Adults Only In Color" is perceived as a fun, innovative, and cheeky brand. It has successfully carved out a niche by being both a great "gag gift" and a genuinely useful product for relaxation. Customers see it as modern, clever, and perfectly in tune with a millennial and Gen Z sense of humor, appreciating the unique themes that stand out from generic adult coloring books.

Copy Examples

• •Facebook/Instagram Ad - Headline: Another "quick sync" that could have been an email? Body: We get it. Turn your work rage into a masterpiece. Our 'Shit You Wish You Could Say At Work' coloring book is cheaper than therapy. You're welcome. Call to Action: Color Your Frustration.
• •Email Newsletter - Subject: Your weekend plans just got an upgrade. (And no, it doesn't involve other people). Body Preview: Unwind, unplug, and unleash your inner petty. Our coloring books are here to help.
• •Instagram Post Caption - Caption: Tag a friend who needs to channel their inner chaos into something this beautiful. Adulting is hard. Coloring is easy. #AdultsOnlyInColor #StressRelief #ArtTherapy
• •Website Homepage Banner - Text: Say It With Color. For all the things you can't say out loud. Funny adult coloring books for very real problems.
• •Product-Specific Tweet - Text: Relationship status: coloring in our 'Shit You Wish You Could Say To Your Ex' book. It's called healing, look it up. #Breakups #SelfCare #AdultsOnlyInColor