Brand Tone

Playful, approachable, informative, empowering, and discreet

Brand Values

• •Sexual Wellness & Exploration: Providing a wide range of products to cater to diverse needs and encourage exploration.
• •Discretion & Privacy: Emphasizing discreet packaging and a secure shopping experience is a core promise.
• •Customer Satisfaction: Striving for positive customer experiences through product quality and service.

Best Practices

• •Maintain Discretion in All Communications: Even in playful copy, reinforce the message of privacy and discreet service, as this is a primary customer concern and brand promise.
• •Develop a Tone of Voice Guide: Create a simple document outlining the core tone attributes (e.g., playful, approachable, informative, empowering, discreet) with examples of "do's and don'ts" for writers to ensure consistency across all communications.
• •Adapt your style for different audiences on platforms like Instagram, Facebook, and TikTok.
• •Emphasize competitive pricing and high quality in product descriptions.
• •Prioritize and improve customer service responsiveness.

Social Perception

Generally positive, trustworthy (for discretion), with an emphasis on wide product selection, discreet service, and competitive prices. Areas for improvement include customer service responsiveness.

Copy Examples

• •Explore our wide range of products to discover your desires!
• •Your privacy is our priority. Enjoy discreet packaging and secure shopping.
• •Quality and satisfaction guaranteed!
• •We're here to support your sexual wellness journey.
• •Discover the perfect product for you with our diverse selection.