Brand Tone

empowering, educational, and playful

Brand Values

• •Inclusivity
• •Safety and Quality
• •Discretion and Trust
• •Sexual Wellness and Empowerment
• •Accessibility

Best Practices

• •Lead with Empowerment: Always frame your copy around the customer's self-discovery, confidence, and right to pleasure. Use active, empowering verbs that put them in control of their experience.
• •Educate, Don't Just Sell: Integrate educational tidbits into product descriptions and social media posts. Explain *why* a feature is beneficial (e.g., 'Made from non-porous silicone, which means it's body-safe and super easy to clean').
• •Maintain a Playful and Relatable Voice: Use humor, pop culture references, and conversational language, especially on social media. This makes the brand feel like a trusted friend rather than a faceless corporation.
• •Prioritize Inclusivity in Language: Use gender-neutral language where possible and ensure that copy speaks to a wide range of experiences and identities. Avoid making assumptions about your audience's relationships or preferences.
• •Be Unapologetically Positive about Pleasure: Avoid euphemisms that suggest shame or embarrassment. Speak about sex, pleasure, and the human body in a direct, positive, and normalizing way to reinforce the brand's core mission of destigmatization.

Social Perception

trustworthy, modern, and positive brand within the online adult retail space, viewed as a reliable source for high-quality, safe products with discreet service, and promoting a healthy, fun, and inclusive approach to sexual wellness.

Copy Examples

• •Headline: Your Pleasure, Your Planet. Explore a Universe of Sensation. Body: Ready for lift-off? At Adult Planet, we believe that self-discovery is the greatest adventure. Our body-safe toys are your mission control for exploring new heights of pleasure. Get ready to discover a world that revolves around you.
• •Headline: That 'Add to Cart' Feeling, But for Your Clitoris. Body: You know that little thrill when you find the perfect *thing*? Imagine that, but designed specifically for your pleasure. Our clitoral vibrators are expertly crafted to hit all the right spots. Go on, treat your body to something out of this world.
• •Headline: The Only Thing That Shouldn't Be a Secret? How Good You Can Feel. Body: Let's talk about sex(y) wellness. From Kegel balls that strengthen your pleasure to wand massagers that melt away stress, we're here to make feeling good a part of your daily routine. Because great orgasms are a form of self-care.
• •Headline: Couples That Play Together, Stay Together. Body: Upgrade your date nights with our couples' kits. Designed for shared discovery and mutual pleasure, these toys are the perfect way to connect on a whole new level. It's time to explore a new galaxy of intimacy, together.
• •Headline: Free, Discreet Shipping. Because Your Business is Your Business. Body: We get it. Your pleasure journey is personal. That's why every Adult Planet order arrives in a plain, unbranded package. The only one who will know about the universe of fun inside is you. Shop with confidence and get ready for a stellar experience.