Brand Tone

Discreet and Professional, Playful and Fun, Informative and Reassuring, Sex-Positive and Empowering

Brand Values

• •Privacy and Discretion
• •Quality and Safety
• •Customer Satisfaction
• •Sexual Wellness and Exploration
• •Fun and Pleasure

Best Practices

• •Know Your Audience, Respect Their Privacy: Use language that is inclusive, positive, and understanding of the need for discretion. Avoid overly explicit or vulgar terms unless it specifically aligns with a niche segment and is carefully considered.
• •Focus on Benefits, Not Just Features: Highlight how products can enhance pleasure, intimacy, or self-exploration. Instead of just '10 vibration modes,' try 'Explore 10 thrilling patterns, from gentle waves to intense pulses, to find your perfect sensation.'
• •Maintain Discretion in Communication: Ensure all customer communication (emails, shipping notifications, packaging) is discreet and professional.
• •Be Informative and Trustworthy: Provide clear, accurate information about product materials, usage, and care. This builds trust and helps customers make informed choices.
• •Inject Personality (Playful but Professional): While maintaining professionalism, don't be afraid to use a touch of humor or playfulness where appropriate, aligning with the 'fun' aspect of the brand. This can make the brand more approachable and less intimidating.

Social Perception

The perception of adult toys is evolving, with increased openness and a focus on sexual wellness. Customers generally look for: Discreet purchasing and shipping, High-quality, body-safe materials, Reliable and effective products, Retailers who are trustworthy and provide good customer service. There's a growing understanding of these products as tools for self-care and enhancing intimacy. However, some social stigma or discomfort may still exist for a portion of the population, making discreet and respectful marketing crucial. Marketing on mainstream social media can be challenging due to platform restrictions.

Copy Examples

• •Headline for a new product: Unlock New Levels of Bliss. Discreetly Delivered.
• •Email subject line for a promotion: Your 'Me Time' Just Got an Upgrade 😉 | Shop Our Latest Arrivals!
• •Product description snippet: Crafted for comfort and designed for delight, this is your invitation to explore. Made with body-safe silicone for worry-free enjoyment.
• •Social media post (if platform policies allow, focusing on wellness): Self-care comes in many forms. Discover new ways to prioritize your pleasure and well-being. #SexualWellness #SelfLove
• •Website banner: Adventure Awaits. Explore Our Collection of Fun Toys – Shipped Privately to Your Door.