Brand Tone

Passionate & Creative, Personal & Approachable, Quality-Focused, Appreciative & Customer-Centric

Brand Values

• •Handmade Craftsmanship
• •Passion for Creation
• •Enhancing Natural Beauty
• •Quality Materials
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., passionate, personal, detailed-oriented) and share it with anyone creating content. Include examples of "do's and don'ts."
• •Tell Your Story Consistently: Weave elements of Adry's personal passion and the "handmade with love" narrative into product descriptions, social media, and email marketing. People connect with the "why" behind a brand.
• •Use "You" and "I/We": Maintain a personal connection by addressing the customer directly ("you") and speaking from the brand's perspective ("I" when Adry is speaking, or "we" for the business).
• •Highlight the "Handmade" Aspect in Detail: Go beyond just saying "handmade." Briefly describe the care, the process, or the unique variations that make each item special, reinforcing quality and craftsmanship.
• •Engage Authentically: When responding to comments or reviews (on social media or the website), maintain the warm, appreciative, and helpful tone. Personalize responses where possible.

Social Perception

Positive Customer Experiences, Appreciation for Handmade Quality, Trustworthy

Copy Examples

• •Headline: Adorn Yourself with Art, Crafted by Hand, Just for You. Body: Discover unique pieces, made with passion and a touch of magic. At Adry's Handmade, we believe in celebrating your individual beauty.
• •Instagram Caption (for a new earring design): ✨ Fresh off the crafting table! ✨ Each swirl of clay in these [Earring Name] earrings was shaped with love and a little bit of sunshine. Ready to add that perfect, handcrafted touch to your day? #HandmadeJewelry #PolymerClayEarrings #AdrysHandmade #ArtisanMade #[SpecificStyleHashtag]
• •Product Description Snippet: Lovingly handcrafted from high-quality polymer clay and finished with 18K gold-plated, nickel-free posts, these [Product Name] are more than an accessory – they're a little piece of wearable art, designed to make you shine.
• •Email Subject Line: A Little Handmade Happiness, Just For You! Email Body Intro: Hi [Customer Name], I've been busy in the studio pouring my heart into new creations, and I couldn't wait to share them with you!
• •About Us Blurb (Short Version): From a lifelong passion for creating, Adry's Handmade was born. Each piece is a labor of love, designed to bring a little extra joy and beauty into your life. We're so glad you're here!